Herbal Essences Shows Women Embracing Change In New Campaign
October 18 2017 - 7:30AM
Business Wire
Intimate Documentary Celebrates Life’s
Changes Both Big & Small
Change is a natural part of life that can take many forms and
emotions: from scary to invigorating, tough to empowering. But when
people go through change, they often grow, and can start to see the
everyday in new ways. Herbal Essences – a brand that is no stranger
to change itself – is encouraging women to embrace change in their
life – big or small – as a way to live more fully and let life
in.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171018005123/en/
Inspired by the stories of real women,
Herbal Essences is celebrating change, and how it manifests in
women’s choices to change their hair. (Photo: Business Wire)
Inspired by the stories of real women, Herbal Essences is
celebrating different aspects of change, and how change manifests
in women’s individual choices to change their hair. In an intimate
and heartwarming short documentary film, four women share their
backgrounds, their motivations for making a choice to change, and
how the outcome of their choice ultimately made them feel more
alive.
“Herbal Essences is a brand that has always been about bringing
women moments of joy – both in their beauty routine and in their
life,” explains Kate Voyten, Herbal Essences Brand Director. “We
consistently hear about change in their life, both the fear of the
change itself and the joy that came through making the change,
which we celebrate in this video.”
To further define the power of change, Herbal Essences conducted
an international survey of women ages 18 – 35 which revealed that
the majority of American (87%) and British (80%) women have made
significant changes to their appearance after a big life change,
and that one-third of women (US: 33%, UK: 36%) believe it would be
hard to change their lifestyle without also changing their
hair.
Survey results also unearthed the following feelings about
change and the positive impact it can have on one’s outlook on
life:
- 9 in 10 women (US: 90%, UK: 92%) who
have made a change in the past 12 months say their change had a
positive impact on their life
- 3 in 4 (US: 76%, UK: 74%) women who
have made changes in the past 12 months note that changing how they
look has made it easier to make other changes in their life
- The majority of women in the US (89%)
and UK (92%) feel fear of change is worse than change itself
Herbal Essences is also inviting women to contribute their own
stories of change, from that memorable haircut to a major life
event, beginning with its network of influencers to help further
the dialogue. Women who want to participate can join the
conversation using #LetLifeIn and #EmbraceChange, which embody the
spirit of the campaign. “We all have stories of personal change
that have impacted us,” says Voyten. “But the most eye-opening part
of change is not only what led you to the choice, but the
self-discovery that lies on the other side - and the confidence you
build to embrace future changes and growth.”
About Herbal Essences
Herbal Essences was born into nature with a free spirit and a
joyful heart. Our bohemian roots still have the power to inspire
young women today with products that merge the best of nature with
science. Because there will always be women who aspire to a unique
and authentic beauty that can only come from a closeness to nature
and a true sense of self. Herbal is not about problems, but the
freedom to immerse yourself in nature & indulge in the thrill
of letting go for a little moment of joy. Herbal believes in
ingredients with intent, packaging as items of beauty for her &
the earth, colors found in nature, irresistibly delicious
fragrances, & formulas that are as clean as possible without
compromising the results women crave. And Herbal hair? Herbal hair
is hair that is undone, natural looking and free - just like the
women who choose it. Simply put, Herbal Essences does beautiful
things for your hair & your head.
To view the full Changes film, visit Herbal Essences on YouTube:
www.youtube.com/herbalessences. To learn more about Herbal Essences
visit www.herbalessences.com, or follow us on Facebook:
facebook.com/HerbalEssences, Twitter: twitter.com/HerbalEssences
and Instagram: @herbalessences.
About The Survey
The Herbal Essences Survey was conducted by Wakefield Research
(www.wakefieldresearch.com) among 1,000 nationally representative
women, ages 18-35, in the U.S. and 1,000 nationally representative
women, ages 18-35, in the U.K. from September 7-18, 2017, using an
email invitation and an online survey. Quotas have been set to
ensure reliable and accurate representation of the population of
women in the U.S. and U.K. between the ages of 18 and 35. The
margin of error was +/- 3.1 percentage points.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171018005123/en/
Marina Maher CommunicationsStacey Levine,
212-485-6187slevine@hellommc.comorTara Paterna,
212-485-6171tpaterna@hellommc.com
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