JD and Tencent Change the Game Again for Big Data Marketing
October 18 2017 - 12:11AM
E-commerce giant JD.com (Nasdaq:JD), China’s largest retailer, and
Tencent (00700.HK), a leading provider of internet services in
China, today announced the expansion of their partnership with the
launch of the JD-Tencent Retail Marketing Solution. The initiative
integrates insights on consumer behavior from Tencent’s social
platforms with online and offline shopping data from JD and its
brand partners. The partnership will create the industry’s most
comprehensive toolkit for understanding consumer shopping behaviors
and enable more precise target marketing and greater impact for
brands on JD.com.
The two companies will develop a secure database of shopping
data that will give brands the ability to better understand user
preferences and target potential consumers. Consumers can benefit
through the partnership of JD, Tencent and offline stores, giving
them access to sales promotions, coupons and preferred discounts,
regardless of whether they choose to shop online or in-store.
Tencent Corporate Vice President Davis Lin said, “This expanded
partnership ensures that consumers will see only the marketing most
relevant to them, which increases engagement and creates tremendous
efficiencies for both brands and shoppers.”
“Supplementing JD and Tencent’s big data with offline store
information helps us paint a complete user profile, closing the
loop across a fragmented Chinese retail landscape,” JD.com Chief
Marketing Officer Lei Xu, said. “In more than three years since we
began leveraging our Tencent partnership, about a quarter of first
time users have come from WeChat and Mobile QQ, demonstrating the
power of the cooperation. With this significant advance, we are now
able to enable brands to further leverage the enormous reach of the
JD-Tencent partnership to build customer loyalty.”
Today’s announcement builds on a previous effort announced late
in 2015, when JD.com and Tencent jointly launched a groundbreaking
initiative to provide merchants with innovative mobile marketing
solutions and provide sophisticated online tools to more precisely
reach their target customer groups.
In addition, through solutions like the integration of JD
resources with WeChat’s mini programs and cooperation across
Tencent’s other content platforms, the two companies continue to
create a better overall shopping experience for customers.
About JD.com
JD.com is both the largest e-commerce company in China
and the country’s largest retailer by revenue. The company strives
to offer consumers the best online shopping experience. Through its
user-friendly website, native mobile apps, and WeChat and Mobile QQ
entry points, JD offers consumers a superior shopping experience.
The company has the largest fulfillment infrastructure of any
e-commerce company in China. As of June 30,
2017, JD.com operated 7 fulfillment centers and 335
warehouses covering 2,691 counties and districts across China,
staffed by its own employees. JD.com is a member of the
NASDAQ100 and a Fortune Global 500 company.
About Tencent
Tencent uses technology to enrich the lives of Internet users.
Our social products Weixin/ WeChat and QQ link our users to a rich
digital content catalogue including games, video, music and books.
Our proprietary targeting technology helps advertisers reach out to
hundreds of millions of consumers in China. Our infrastructure
services including payment, security, cloud and artificial
intelligence create differentiated offerings and support our
partners’ business growth. Tencent invests heavily in people and
innovation, enabling us to evolve with the Internet. Tencent was
founded in Shenzhen, China, in 1998. Shares of Tencent (00700.HK)
are traded on the Main Board of the Stock Exchange of Hong
Kong.
CONTACT:
JD.com:
Media Josh Gartner +86 (10) 8911-6155 (China) +1 (718) 928-4345
(US) Press@JD.com
Investor Relations Ruiyu Li +86 (10) 8912-6805
IR@JD.com
Tencent:
Media Catherine Chan +86 (755) 8601-3388 ext 88369
cchan@tencent.com
Investor Relations Kennis Lau +86 (755) 8601-3388 ext 68958
kennislau@tencent.com
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