Buffalo Wild Wings® Announces First-Ever Esports Team Partnership with Team Dignitas
October 17 2017 - 2:53PM
Business Wire
Relationship Kicks off with All-Day Live Stream
and Amateur Tournament at TwitchCon
Buffalo Wild Wings Inc. (NASDAQ: BWLD) announced today a
partnership with Team Dignitas, an internationally recognized
esports organization. Through the partnership, Buffalo Wild Wings
becomes the “Official Hangout for Team Dignitas” and receives
prominent logo placement on the sleeve of Team Dignitas jerseys,
player appearances at restaurants, exclusive content featuring
players, and branding on monthly Team Dignitas live streams on
Twitch and Facebook.
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Buffalo Wild Wings Inc. (NASDAQ: BWLD)
announced today a partnership with Team Dignitas, an
internationally recognized esports organization. Through the
partnership, Buffalo Wild Wings becomes the "Official Hangout for
Team Dignitas" and receives prominent logo placement on the sleeve
of Team Dignitas jerseys, player appearances at restaurants,
exclusive content featuring players, and branding on monthly Team
Dignitas live streams on Twitch and Facebook. (Graphic: Buffalo
Wild Wings)
The partnership will officially kick off with the first “Buffalo
Wild Wings Stream of the Month” when popular Team Dignitas streamer
Elle “Ellektrikk” Lockyer conducts an all-day live stream on Twitch
on Wednesday, October 18 from 10:30 a.m. EST to 7 p.m. EST. Buffalo
Wild Wings and Team Dignitas will also present a 1v1 amateur League
of Legends tournament at TwitchCon this weekend and host an online
amateur tournament in the coming months.
“We’re excited to expand our support of the rapidly growing
esports community through a partnership with one of the most
recognizable and successful teams playing today in Team Dignitas,”
said Bob Ruhland, vice president of marketing for Buffalo Wild
Wings. “Buffalo Wild Wings is always looking for new ways to
celebrate competition in our restaurants, while supporting our
Fans’ passion for sports of all kinds.”
The highly anticipated, three-hour 1v1 Amateur Legends
Tournament and Team Dignitas Showdown, presented by Buffalo Wild
Wings, takes place at TwitchCon on Sunday, Oct. 22. The first 16
TwitchCon attendees interested in participating, who have reached
level 30 in one of esports’ most popular games, can sign up with
Team Dignitas representatives roaming the esports arena at
TwitchCon. Tournament participants will receive a custom gift bag,
and the winner will take home a grand prize package, consisting of
a $300 Buffalo Wild Wings gift card and Team Dignitas-branded
merchandise. Team Dignitas players, Terry “Big” Chuong and Adrian
“Adrian” Ma, will compete head-to-head with finalists in front of
the audience. Fans around the world can follow the action live on
Twitch.
“Buffalo Wild Wings and Team Dignitas are two iconic brands that
have a shared passion for supporting and encouraging fans’ passion
for competition,” said Chad Biggs, Harris Blitzer Sports and
Entertainment senior vice president of marketing partnerships.
“Through this partnership, we’ve created activations that will
engage and excite the growing esports community across platforms.
We anticipate a strong showing at our first co-branded, live
tournament at TwitchCon and look forward to announcing more details
surrounding our first online tournament with Buffalo Wild
Wings.”
About Buffalo Wild WingsBuffalo Wild Wings, Inc., founded
in 1982 and headquartered in Minneapolis, is a growing owner,
operator and franchisor of Buffalo Wild Wings® restaurants
featuring a variety of boldly-flavored, made-to-order menu items
including its namesake Buffalo, New York-style chicken wings. The
Buffalo Wild Wings menu specializes in 21 mouth-watering signature
sauces and seasonings with flavor sensations ranging from Sweet
BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere
that includes an extensive multi-media system for watching their
favorite sporting events. Buffalo Wild Wings is the recipient of
hundreds of "Best Wings" and "Best Sports Bar" awards from across
the country. There are currently more than 1,230 Buffalo Wild Wings
locations across the world.
To stay up-to-date on all the latest events and offers for
sports fans and wing lovers, follow Buffalo Wild Wings on Facebook,
Twitter and Instagram and visit www.BuffaloWildWings.com.
About Team DignitasTeam Dignitas is an international
esports team with one of the most iconic and recognizable brands in
the professional gaming industry. Managed by gaming industry
veterans Chairman Greg Richardson, Chief Executive Officer Jonathan
Kemp and President Michael O’Dell, Team Dignitas' highly talented
and dedicated international squad of players are recognized across
the globe for tournament winning endeavors. Team Dignitas'
innovative and authentic brand position offers a premier
opportunity for partners seeking a direct portal into the gaming
and esports market. Team Dignitas was originally formed in
September 2003 with the merger of two Battlefield 1942 teams. In
September 2016 the new Team Dignitas merged with League of Legends
powerhouse Team Apex and was acquired by the Philadelphia 76ers of
the National Basketball Association. Team Dignitas is a part of the
Harris Blitzer Sports and Entertainment family of innovative and
competitive holdings owned by an investor group led by Managing
General Partner Josh Harris and Co-Managing Partner David Blitzer,
which also includes the New Jersey Devils of the National Hockey
League, Crystal Palace of the Premier League and the Prudential
Center, a 18,000 seat, state-of-the-art, multi-purpose arena in
Newark, N.J.
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version on businesswire.com: http://www.businesswire.com/news/home/20171017006669/en/
Buffalo Wild Wings Inc.Erika Frederick,
952-540-2043efrederick@buffalowildwings.com
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