HONG KONG, Oct. 16, 2017
/PRNewswire/ -- Travelzoo® (NASDAQ: TZOO), a global publisher
of exclusive deals for members, today disclosed the key findings
from the first half-year of 2017 statistics of the Top 20®,
Travelzoo's famous weekly newsletter that has been sent to more
than 500,000 Travelzoo Hong Kong members for the past 10 years,
that short-haul destinations remain by far the most popular
vacation choice and there is a new trend that exotic destinations
are gaining attraction from sophisticated travelers in Hong Kong.
90% of the clicks from Travelzoo's Top 20 readers go to
Asia Pacific
Travelzoo published 521 deals in 26 issues of the weekly Top 20
in Hong Kong in the first
half-year of 2017. It's been sent out every Wednesday, even if
Wednesday is a public holiday. The click data from the six months
show that 9 out of 10 most-clicked destinations are within
Asia Pacific.
The 10 most-clicked destinations in the first half-year of 2017
were:
- Macau
- Bangkok
- Taipei
- Seoul
- Osaka
- Tokyo
- Okinawa
- Hong Kong
- Singapore
- Nagoya
The statistics show that Japan,
Thailand, and Taiwan continue to be the all-time favorites
for Hong Kongers. Japan, the
country that specializes in its infamous fugu fish delicacy, was
crowned as the top destination by almost accounting for 1/4 of the
clicks and traffic in the first half of 2017.
"Undoubtedly, short-haul travel deals are most well-received by
our members," comments Kevin Shui,
Travelzoo's General Manager, Hong
Kong. "They offer a safe and economical choice for the savvy
travelers like our members. We are confident to predict that
destinations in Asia Pacific will
continue to attract more Hong Kong
outbound tourists in the foreseeable future."
In terms of clicks and conversion rates, Hong Kong's travel enthusiasts loved the
Macau deals in the Top 20 the most
as Macau hotel packages performed
the best in the first six months of 2017. "It's not uncommon to see
a new Macau hotel in our Top 20
attract almost 20,000 views and hundreds of inquiries in less than
72 hours," adds Shui. In Hong
Kong, Travelzoo members respond very well to recommendations
on spas and hotels for a staycation.
Hong Kong travelers are
getting more adventurous
There have been deals to encourage Hong Kongers to explore
exotic destinations such as Cambodia, Vietnam, Nepal, Laos,
Russia, Kazakhstan, Czech
Republic (Prague), Tibet,
Kenya and South Americas.
Collectively, they generated 35,907 clicks—nearly as many clicks as
Singapore did (35,536)—which is a
notable trend from the same period last year.
As far as Australia goes,
besides Sydney, Melbourne and Gold
Coast, Travelzoo Hong Kong members recently were very keen
about Tasmania where they could
see the Aurora Australis light up the sky. When it comes to
Taiwan, although Taipei came third among most-clicked cities,
there has been an increase of Hong
Kong tourists visiting Yilan and Hualien for the beautiful
natural landscape. "Travelzoo Hong Kong members love to travel.
They value exploring the nature and having cultural experiences
when they travel in-depth. We strongly believe the exotic
destinations will keep emerging to prevalence in the Hong Kong travel market," comments Shui.
Less interest in Europe and
North America
Travelzoo Hong Kong has also recommended over 100 deals to
Europe and North America during the six months. The
collective performance of the two continents is as good as
Thailand. "With news about
terrorist attacks in Europe and
mass shootings in North America,
Hong Kongers do have concerns about safety when they make decisions
on their next holiday destinations since many of them travel with
family," adds Shui.
Top 20 on every Wednesday since 1999
Travelzoo's Top 20 list has been published in the U.S., where
Travelzoo began, since 1999. Every week, Travelzoo's producers
review deals from more than 2,000 travel companies to compile the
famous Top 20 list, which is released every Wednesday. Each deal is
professionally vetted by Travelzoo's Test Booking Center to ensure
accuracy and reliability.
Become a Travelzoo member today to start receiving your
personalized insider travel deals. Visit www.travelzoo.com to
join!
About Travelzoo
Travelzoo® provides our 28 million members insider deals and
one-of-a-kind experiences personally reviewed by one of our deal
experts around the globe. With more than 25 offices worldwide, we
have our finger on the pulse of outstanding travel, entertainment,
and lifestyle experiences. For over 15 years we have worked in
partnership with more than 2,000 top travel suppliers—our
long-standing relationships allow us access to the very best
deals.
Travelzoo and Top 20 are registered trademarks of Travelzoo. All
other names are trademarks and/or registered trademarks of their
respective owners.
Travelzoo
Unit 3608, Level 36, AIA Tower
183 Electric Road, North Point
Hong Kong
Media contact:
Xu Lin
+86 (0) 216 056 1056
xlin@travelzoo.com
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SOURCE Travelzoo