MOUNT LAUREL, N.J.,
Oct. 16, 2017 /PRNewswire/
-- SodaStream International Ltd. (NASDAQ:SODA), the No. 1
sparkling water brand in the world, today announced a new
partnership with internationally-renowned fitness and nutrition
expert, Jillian Michaels, who will star in the company's
upcoming national infomercial. The infomercial, which will debut in
November 2017, will drive home
SodaStream's hydration benefits for consumers – and spotlight the
SodaStream Fizzi and the brand's newly-released Fruit Drops natural
flavor essence drink mixes.
SodaStream sparkling water makers are proven to help consumers
increase their water consumption: SodaStream owners drink 43% more
water and water-based beverages than non-owners (approximately 3
more glasses a day). In addition, by switching from soda,
SodaStream owners can cut approximately 28 ounces of sugar from
their diets each week.
Jillian Michaels is committed to
helping people be the best versions of themselves providing the
information, products and tools to live their happiest, healthiest
lives. A leading health and wellness entrepreneur, Michaels'
portfolio includes the popular Jillian
Michaels app, best-selling fitness DVDs, exercise streaming
platform fitfusion.com, eight New York
Times best-selling books, an award-winning podcast, and
more. She also continues her live speaking engagements
worldwide. Through her platforms, she has built an international
community of followers 100 million+ strong.
"Jillian is the perfect partner for us to help deliver our
health and wellness message. She has a demonstrated power to drive
life-changing transformations to better people's lives,"
explained Matti Yahav, VP Global Marketing for SodaStream
International, Ltd. "In this nationwide infomercial, we wanted to
show how these life-changing transformations can also start with
something as simple as drinking more water, something SodaStream
has proven to help with."
A SodaStream user for many years, Michaels was quick to
highlight the importance of more water intake to benefit any
lifestyle – citing it as the major motivation to align with
SodaStream.
Michaels said: "SodaStream is a product I believe in,
because I was able to cut out my own soda habit by switching to
sparkling water. SodaStream provides one of the easiest ways for
people to drink more water, and reduce their sugar intake from
soda. It is also a great way to reduce environmental pollution from
plastic bottles, helping me continue to do my part in caring for
the health of the planet."
The SodaStream/Michaels infomercial is set to be
released in November 2017.
About SodaStream
SodaStream is the No. 1 sparkling water brand in the world and
the leading manufacturer and distributor of Sparkling Water Makers.
We enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water fun and exciting to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
80,000 retail stores across 45 countries. To learn more about how
SodaStream makes water exciting and follow SodaStream
on Facebook, Twitter, Pinterest, Instagram and YouTube,
visit www.SodaStreamUSA.com.
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SOURCE SodaStream USA