FORM 3
        
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Hayes John V.

2. Date of Event Requiring Statement (MM/DD/YYYY)
10/1/2017 

3. Issuer Name and Ticker or Trading Symbol

BROWN FORMAN CORP [BFA, BFB]

(Last)        (First)        (Middle)

850 DIXIE HIGHWAY

4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                            _____ 10% Owner
___ X ___ Officer (give title below)          _____ Other (specify below)
SVP, Chief Marketing Officer /

(Street)

LOUISVILLE, KY 40210       

(City)              (State)              (Zip)
5. If Amendment, Date Original Filed (MM/DD/YYYY)

 

6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person


Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Class A Common   2164   D    
Class A Common   111   (1) I   ESPP  
Class A Common   4210   I   Hayes Investments LLC  
Class B Common   7609   D    
Class B Common   5894   (2) I   By 401k  
Class B Common   4   (1) I   ESPP  
Class B Common   20314   I   Hayes Investments LLC  

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(MM/DD/YYYY)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Right   5/1/2011   4/30/2018   Class B Common   16926.0   $17.755   D    
Stock Appreciation Right   5/1/2012   4/30/2019   Class B Common   25998.0   $13.525   D    
Stock Appreciation Right   5/1/2013   4/30/2020   Class B Common   21820.0   $19.215   D    
Stock Appreciation Right   5/1/2014   4/30/2021   Class B Common   22702.0   $23.2   D    
Stock Appreciation Right   5/1/2015   4/30/2022   Class B Common   17122.0   $29.35   D    
Stock Appreciation Right   5/1/2016   4/30/2023   Class B Common   7082.0   $36.21   D    
Stock Appreciation Right   5/1/2017   4/30/2024   Class B Common   5654.0   $45.985   D    
Stock Appreciation Right   5/1/2018   4/30/2025   Class B Common   7216.0   $51.125   D    
Stock Appreciation Right   5/1/2019   4/30/2026   Class B Common   9952.0   $49.005   D    
Stock Appreciation Right   5/1/2020   4/30/2027   Class B Common   8395.0   $50.63   D    

Explanation of Responses:
(1)  Number of shares acquired through the issuer's employee stock purchase program as of October 11, 2017.
(2)  Number of shares acquired through the issuer's 401(k) plan as of October 11, 2017.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Hayes John V.
850 DIXIE HIGHWAY
LOUISVILLE, KY 40210


SVP, Chief Marketing Officer

Signatures
Michael E. Carr, Jr., Attorney in Fact for John V. Hayes 10/11/2017
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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