NEW YORK, Oct. 11, 2017 /PRNewswire/ -- This year
marks the 30th anniversary of the RUBE GOLDBERG MACHINE
CONTEST® during the 2018 season. The contest, which started in 1988
with a handful of university engineering undergraduates, now
includes divisions for elementary, middle, high school and college
students with thousands of participants nationwide. Going back to
its roots of creating breakfast machines, this year's task for all
divisions will be to "Pour a Bowl of Cereal."
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8192051-general-mills-rube-goldberg-contest/
Eager to start? Visit https://www.rubegoldberg.com/
Do you have questions like these below? Answers can be found
here: FAQs
- What Kind of Cereal Can I Use?
- Can we utilize a human in our machine?
- Can a machine include a remote control device?
"We are thrilled to have achieved this milestone of 30 amazing
years of our annual machine contest. And, for our anniversary year,
"Pour a Bowl of Cereal" is a fun and perfectly Rube-centric task,"
Jennifer George, the Legacy Director
of the RUBE GOLDBERG MACHINE CONTEST® and the granddaughter of Rube
Goldberg, said.
Breakfast machines have a long Rube Goldberg heritage and have
been featured in popular movies such as Chitty Chitty Bang
Bang and Pee Wee's Big Adventure. Rube Goldberg, Inc. is
also proud to announce the official task sponsor for "Pour a Bowl
of Cereal" will be General Mills, Inc.
"Who better than General Mills to be our national task sponsor?
After all, I grew up with General Mills at my breakfast table with
their iconic cereal characters and beloved brands," George said. "I
can't wait to see this year's winning Rube Goldberg machines pour
some of my favorites – from Cheerios to Lucky Charms to Cinnamon
Toast Crunch!"
Since 1988, students from all over the world have celebrated the
legacy of RUBE GOLDBERG® by creating RUBE GOLDBERG MACHINES ® in
competitions which capture the spirit of the iconic American
cartoonist whose invention cartoons celebrate innovation,
persistence and imagination. With the rise of S.T.E.M., Rube
Goldberg machines have become a fun and interactive way for teams
to gain critical skills in these important educational areas.
Every year a new task is assigned for the competition and
participants at all levels create machines that can accomplish this
task. The use of readily available, found materials is prized as is
each machine's narrative and sense of humor. For this year's task,
contestants will build a RUBE GOLDBERG MACHINE ® per contest rules
with the final step having the machine pour a bowl of cereal.
Registration is now open for competing teams to enter the
competition, which will culminate in the national finals this
Spring.
About Rube Goldberg
Rube Goldberg (1883-1970) was a Pulitzer-Prize-winning
cartoonist best known for his comical chain reaction "invention
cartoons" which were published in the weekly comics in hundreds of
newspapers. The overwhelming popularity of these drawings made him
and his cartoons a cultural icon, an adjective in the
Merriam-Webster Dictionary and a term which is invoked daily in
American media and by thousands of individuals. The concept behind
all RUBE GOLDBERG® cartoons – complicated and funny ways to
accomplish simple tasks – is responded to universally.
About General Mills
Headquartered in Minneapolis, General Mills is a leading global
food company that serves the world by making food people love. Its
brands include Cheerios, Annie's, Yoplait,
Nature Valley, Fiber One, Haagen-Dazs,
Betty Crocker,
Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. General
Mills is also very active in the communities it serves. Since 1996,
as a result of General Mills Box Tops for Education™ program,
America's schools have earned over $800
million to buy the things they needed: books, computers,
playground equipment and more.
This sponsorship was brokered by Rube Goldberg's licensing
agency, Brand Central LLC.
For more information, please contact:
rube@rubegoldberg.com
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content:http://www.prnewswire.com/news-releases/are-you-ready-to-build-a-machine-to-pour-a-bowl-of-cereal-rube-goldberg-machine-contest-registration-now-open-300534485.html
SOURCE General Mills