PLANO, Texas, Oct. 10, 2017 /PRNewswire/ -- What do space
blankets, winter jackets and home insulation have in common? The
material from all three are now used to keep a Pizza Hut pizza
hotter than ever as part of the pizza company's all-new oven hot
delivery system.
The delivery system features an all-new delivery pouch with 3M™
Thinsulate™ Insulation thermal technology and a re-engineered pizza
box with crisp sheet inserts, which combined dramatically improves
the overall heat curve.
"What consumers want more than anything else is a hot pizza,
which is why we couldn't be more excited about the system we have
developed to make sure we serve a hot, crispy and craveable Pizza
Hut pizza every time," said Zipporah
Allen, Vice President of Marketing, Pizza Hut. "This
is just another way that Pizza Hut is making it easier for pizza
fans to get a better pizza."
Pizza Hut spent more than two years looking at the entire
delivery ecosystem, from the box, to the pouch, to delivery
dispatch at the restaurant. In addition to a reengineered pizza box
and a new crisp sheet, the research sparked the development of an
all-new pizza delivery pouch featuring three different thermal
insulation materials to help ensure the pizza stays oven hot, the
cheese stays melted and the crust stays crisp:
- The first layer is 3M Thinsulate Insulation– the same
technology that is commonly used in ski jackets to keep you warm
and dry.
- The second layer is a PET Aluminum Radiant Barrier, which
reflects heat from the pizza…right back into the pizza. It's the
same material that astronauts have in space blankets.
- The third layer is a polyester fiber padding that traps heat
inside, like the pink insulation found in homes.
"By implementing the unique power of our Thinsulate Insulation,
which is warmer than almost every comparable material on the
market, we're able to help Pizza Hut achieve their goal to deliver
customers a hotter pizza than ever before," said Mindy Murray, Brand Communications Manager,
3M.
The new and improved Pizza Hut pizza boxes feature thicker sides
to lock in heat and keep the pizza in place throughout the delivery
process. Each box includes a patented crisp sheet insert that is
designed to keep the pizza elevated, locking in the oven-hot
temperature, and keeping the crust crisp and craveable.
The all-new oven hot delivery system is the latest advancement
as Pizza Hut takes a laser focus on improving the delivery pizza
experience. They have hired nearly half of the 14,000 drivers that
expected to by the end of the year and have implemented their
proprietary delivery network algorithm, a multi-faceted technology
system that drastically improves the accuracy and reliability of
Pizza Hut deliveries across all 6,300 U.S. Pizza Hut restaurant
locations.
The algorithm is capable of predicting how long a delivery will
take and will account for variable factors such as weather,
construction, traffic and other irregularities in the delivery
pattern to enable safe, accurate deliveries.
To mark the arrival of the new hot delivery system, and with the
winter season fashion right around the corner, Pizza Hut has
designed a limited-edition "Pizza Parka, which is made from the
same materials used in the delivery pouch.
The parka has plenty of pizza-inspired features, including:
- Heat Lover's triple-layer insulation with 3M Thinsulate
- Weather-resistant outer crust
- Easy order window to allow users to order pizza from the
sleeve
- Marinara splash guard to protect your phone when ordering
- Napkin gaiter
- Dual parmesan and red pepper pockets
- Oven-hot lining
- Interior pizza pocket
- Heat sealed seams
"What better way to showcase how hot our new delivery system
keeps our pizzas than outfitting some of our biggest fans with a
winter parka made from the same materials," said Allen. "The Pizza
Parka is going to keep the lucky recipients hot in the same
cold-weather elements that our pizzas often endure on the delivery
trip from our restaurants to their front doors."
Through the end of National Pizza Month (October), customers who
place an online pizza order via pizzahut.com or the Pizza Hut app
will be entered for a chance to have a Pizza Parka delivered along
with their pizza. Fans can also tweet the pizza slice and flame
emoji to @PizzaHut to enter to win, no purchase necessary.
For more information about the new oven HOT delivery system or
the limited-edition Pizza Parkas, visit www.pizzahut.com.
About Pizza Hut
Pizza Hut, a subsidiary of Yum!
Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than
any other pizza company in the world. With easy order options
including the Pizza Hut app, mobile site, Facebook and Twitter
messenger and Amazon devices, Pizza Hut is committed to providing
an easy pizza experience – from order to delivery.
Founded in 1958, Pizza Hut has become the most-recognized pizza
restaurant in the world, operating more than 16,400 restaurants in
more than 100 countries.
Pizza Hut is also the proprietor of The Literacy Project, an
initiative designed to enable access, empower teachers and inspire
a lifelong love of reading. The program is rooted in the foundation
set by the Pizza Hut BOOK IT! Program, which is the longest-running
corporate supported literacy program, impacting more than 14
million students each year. For more information,
visit www.pizzahut.com.
Contact:
Courtney Moscovic
972.338.8288
Courtney.Moscovic@yum.com
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SOURCE Pizza Hut