SAN DIEGO, Oct. 5, 2017
/PRNewswire/ -- Teradata (NYSE: TDC), the
leading data and analytics company, has been named a leader in
Customer Journey Analytics in two Forrester WAVE reports – one for
Visioning, and the other for Orchestration. Forrester is careful to
emphasize that journey analytics is not a tool, but "an analytics
practice that combines quantitative and qualitative data to analyze
customer behaviors and motivations across touchpoints and over time
to optimize customer interactions and predict future behavior." The
two reports are The Forrester Wave™: Customer Journey Analytics
Visioning Platforms, Q3 2017 and The Forrester Wave™: Customer
Journey Analytics Orchestration Platforms, Q3 2017.*
Per Forrester: "[The
visioning platforms evaluation is] weighted heavier
on journey design and planning (sharing maps and insights, creating
current- and future-state maps, co-creation and ideation, and
discovery of segments and personas)" and the orchestration
platforms evaluation is "weighted heavier on journey
automation and orchestration (workflow automation, journey
orchestration, and integration)."
Forrester positioned Teradata as a leader in the two Waves, and
noted it for "combine(ing) analytic data sources, databases, and
data from real-time digital interactions to identify problems in
the journey, size them, calculate the business value of fixing
them, and orchestrate(ing) actions across teams, for large volumes
of data." Forrester notes that the Teradata platform "…integrates
well with big data sources; has strong real-time analysis,
real-time decisioning, and predictive capabilities; and, according
to reference customers, focuses on simplification and reducing time
to insights."
"I believe that Forrester's evaluation validates the good
feedback we hear from our customers. They acknowledge our
significant strengths in data integration, advanced analytics and
multi-channel interaction management. Customer Journey Analytics
has become the most important space for technology enablement as
consumers shop diligently across channels and expect quick, precise
responses," said Chris Twogood,
Senior Vice President, Marketing at Teradata. "In addition, we are
introducing new functionality, which facilitates action based on
deeper insights at higher speed – so opportunities can become
business outcomes in minutes, not days."
As these WAVE reports were published, Teradata announced new
enhancements to its Customer Journey Program. The new capabilities
augment many of Teradata's existing assets identified in
Forrester's report, such as a centralized command center for faster
access to business insights and the self-sufficiency to access and
act on analytic insights in real time, without the need to engage
technical resources.
New features include:
- Operationalizing Analytics to provide marketers
quick access to analytic insights via dynamic visuals makes it easy
to act on those insights in real time, without depending on data
scientists or IT. Using graphical techniques, marketers can
visualize the customer journey to better understand the most
travelled paths and inflection points, and with simple point and
click access, offer compelling interactions along the way.
- Open Analytics with "R" based Predictive Models allows
data scientists to view the models used for real time decision
arbitration, thereby proving them transparency into the decisioning
process. This "open" approach to analytics increases confidence and
therefore adoption of the self-learning models, freeing analytic
resources for other analytic challenges.
- Centralized Marketing Command Center gives marketers a
single point of access to real-time insights, allowing them to
manage performance in a consistent manner across a variety of focus
areas such as customer acquisition, growth, retention and customer
experience. These metrics, enabled by underlying analytics, ensure
standardization of KPIs across business units, and make it easier
for marketers to pinpoint the reasons for, and areas of, poor
ROI.
- General Data Protection Regulation (GDPR) Compliance to
ensure Teradata's Customer Journey clients are acquiescent with
regulatory requirement in advance of the May
2018 deadline. GDPR requires that businesses must get, and
be able to prove, customer consent before collecting their
information. It also gives customers the right to data portability
and the right to be forgotten. The new capability provides customer
decision traceability and encryption of contact history for open,
transparent records of marketing campaigns.
- Customer Journey "Everywhere" grants marketing
organizations significant flexibility with their system
architecture, deployment options and purchasing models. Existing or
previous investments are protected from future disasters by
allowing early, unrestricted portability of licenses from
on-premises to public and private cloud options.
Teradata's Customer Journey solution continues to improve
scalability and performance of real time decisions to enable fast
market entry and is available immediately, worldwide. Many of these
new features are already included in the solution, while others
become available this fall.
* Both reports were authored by
Joana van den Brink-Quinilha, and Alex
Causey.
Relevant News Links
- The Forrester Wave™: Customer Journey Analytics Visioning
Platforms, Q3 2017
- The Forrester Wave™: Customer Journey Analytics Orchestration
Platforms, Q3 2017
- Teradata to introduce the Edge of Next in Big Data
Analytics, IoT and Cloud Technology at the upcoming Teradata
PARTNERS Conference and EXPO
About Teradata
Teradata helps companies achieve high-impact business outcomes.
With a portfolio of business analytics solutions, architecture
consulting, and industry leading big data and analytics technology,
Teradata unleashes the potential of great companies. Visit
teradata.com.
Get to know Teradata:
http://www.twitter.com/teradata
http://www.facebook.com/Teradata
http://www.linkedin.com/company/teradata
https://www.youtube.com/channel/UCV559dNBu0FRpuNLsrEKbzA
Teradata, Aster, and the Teradata logo are
registered trademarks of Teradata Corporation and/or
its affiliates in the U.S. and worldwide.
View original content with
multimedia:http://www.prnewswire.com/news-releases/independent-research-reports-name-teradata-a-leader-in-customer-journey-analytics-300531673.html
SOURCE Teradata