UNDER ARMOUR
AND THE EDMONTON OILERS INVITE
BANTAM HOCKEY TEAMS TO COMPETE TO "STORM THE CENTRE"
EDMONTON, Oct. 5, 2017 /CNW/ - For the first time in
Edmonton, the Under Armour Storm
The Centre competition will make dreams come true for two lucky
Bantam hockey teams. Under Armour is giving young players the
chance to live life like the pros and play on the same ice as their
idols. Starting today, Bantam hockey teams in the Greater Edmonton Area can register and compete
to earn the right to compete on the Oilers ice for a day.
To participate in the competition, Bantam teams in the
Greater Edmonton Area submit
highlight videos and content over the course of seven weeks that
showcase why they deserve to compete on the Oilers ice for a day.
Two teams will be crowned the winners and will earn their spot at
The Armour Cup, a day of training and professional treatment which
ends with a regulation game at Rogers Place.
"Edmonton has some of the most
enthusiastic hockey fans and talented young players in Canada, so it was only natural to bring Storm
The Centre to Edmonton," says
Jon Irwin, Senior Director,
Commercial Strategy, Under Armour Canada. "After the great hockey
season Edmonton had last year, and
witnessing the Orange Crush in the crowd each game, we cannot wait
to see the passion that budding Oilers bring to this
competition."
Registration on Edmontonoilers.com/stormthecentre is now open
for the competition. Teams have 7 weeks to upload content to
chapters on the website to tell their team's story. Throughout the
competition, teams will be asked to submit photo and video content
such as players doing trick shots, pre-game rituals and goal
celebrations. The more content that teams put in each
chapter, the better chance the team has at winning. The top two
teams who tell their team story best will be chosen to go to The
Armour Cup, a chance to compete on the Oilers ice for a day. This
will be a full day of training and professional treatment capped
off with a game at Rogers Place. Rules and Regulations for the
competition can be found here.
The Storm The Centre competition is also running in Toronto and Montreal where youth teams have the chance to
"Be the Leafs" or "Be the Habs" for a day and play a game at Air
Canada Centre in Toronto or the
Bell Centre in Montreal.
About Under Armour, Inc.
Under Armour (NYSE: UA), a leader in the performance
footwear, apparel and equipment industries, revolutionized how
athletes across the world dress. Designed to make all athletes
better, the brand's innovative products are sold worldwide to
athletes at all levels. The Under Armour Connected Fitness™
platform powers the world's largest digital health and
fitness community through a suite of applications: UA Record,
MapMyFitness, Endomondo and MyFitnessPal. The Under Armour
global headquarters is in Baltimore,
Maryland. For further information, please visit the
Company's website at www.uabiz.com.
About Oilers Entertainment Group
Oilers Entertainment
Group (OEG) delivers leading sports, entertainment and other
special event programming to fans and patrons in Canada and the
United States. OEG owns the five-time Stanley Cup Champion
Edmonton Oilers, the WHL's Edmonton Oil Kings, the AHL's
Bakersfield Condors, and operates Rogers Place, the new home of the
Oilers and Oil Kings in downtown Edmonton. OEG also owns and operates one of
Canada's most accomplished
television, event, and brand-promotion companies and has recently
added Silver Pictures Entertainment to its growing sports &
entertainment business.
SOURCE Under Armour, Inc.