ST. LOUIS, Oct. 4, 2017 /PRNewswire/ -- It was recently
announced that Rawlings, a world-wide leading sporting goods
manufacturer, entered a multi-year agreement with the University of Southern California (USC) involving their diverse line of tailgating
products effective July
1st, 2018. The new agreement will give Rawlings
exclusive licensing rights in categories such as canopies, chairs,
tables and hard/soft coolers for distribution in off-campus retail
channels.
"We're excited to deliver a line of unique tailgate gear to the
impressive fan base that USC has
accumulated over the years thanks to its powerhouse athletics
program," said Eric Reinsfelder,
senior director of licensing for Rawlings. "Our expanded
partnership with USC allows the
Rawlings brand to provide the ultimate tailgating experience for
the fans while strengthening our distribution in the western
U.S."
"We are excited to enter into a more strategic business
relationship with Rawlings," says Steve
Fuller, Associate Director, Trademarks and Licensing at the
University of Southern California.
"Rawlings has the unique ability to offer a broad assortment of
high quality, innovative products through extensive channels of
distribution. This agreement allows Rawlings to leverage those
strengths to the fullest extent with the USC brand."
In addition to the exclusive licensed categories with
USC, Rawlings will also carry
additional licensing rights for the following product lines:
inflatable sports balls, baseballs, slow cookers, softees, stadium
seats, shade walls, portable grills, grill accessories, beach
canopies and chairs, water jugs and disposable plates/cups. These
products are distributed amongst a variety of sales channels
including mass retail, club, sporting goods, specialty sports fan
shops, catalog, home specialty, home shopping, E-commerce,
food/drug and USC retail outlets.
Additionally, Rawlings has created synergies with select sister
brands within the Newell Brands portfolio including Coleman®,
Crock-Pot®, Waddington and Lifoam™.
About Rawlings
Rawlings Sporting Goods Company, Inc. is an innovative
manufacturer and marketer of sporting goods worldwide. Founded in
1887, Rawlings is an authentic global sports brand, trusted by
generations of athletes of all skill levels. Rawlings' unparalleled
quality, innovative engineering and expert craftsmanship are the
fundamental reasons why more professional athletes, national
governing bodies and sports leagues choose Rawlings. Rawlings is
the Official Ball Supplier and Batting Helmet of Major League
Baseball®, the official baseball of Minor League Baseball™ and the
NCAA®, and the approved baseball, basketball, football and softball
of the National High School Federation®. For more information,
please visit Rawlings.com or by phone at (314) 819-2800.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®,
Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®,
FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®,
Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First
Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on
the consumer, leading investment in innovation and brands, and a
performance-driven culture, Newell Brands helps consumers achieve
more where they live, learn, work and play.
About the University of Southern
California
The University of Southern
California is one of the world's leading private research
universities. An anchor institution in Los Angeles, a global center for arts,
technology and international business, USC's diverse curricular offerings provide
extensive opportunities for interdisciplinary study and
collaboration with leading researchers in highly advanced learning
environments. USC Athletics competes in
21 NCAA Division I sports with a storied history of success that
includes 127 national championships and more Olympians, medalists
and gold medalists than any American university. www.usc.edu,
www.usctrojans.com.
View original content with
multimedia:http://www.prnewswire.com/news-releases/rawlings-inks-exclusive-licensing-agreement-with-usc-300531210.html
SOURCE Rawlings