Hasbro Children’s Fund Expands Support for the Development of Kindness & Empathy in Children through BE FEARLESS BE KIND In...
October 04 2017 - 01:16PM
Business Wire
Hasbro and leading non-profit partners
encourage everyone to take the BE FEARLESS BE KIND pledge: “Stand
up for others, be inclusive, and make a difference”
Hasbro, Inc. (NASDAQ:HAS) announced today that it is expanding
the work of its BE FEARLESS BE KIND philanthropic initiative, which
is designed to empower kids to have the compassion and courage to
stand up for others, to be inclusive and to make a difference in
the world. Hasbro is partnering with a best-in-class coalition of
national and global non-profits that recognize the importance of
developing empathy in kids and teens and whose programs place youth
at the center of change. The partners include Creative Visions’
Rock Your World, Kids for Peace’s Great Kindness Challenge, Stand
for Children’s Middle School Kindness Challenge, No Bully, Special
Olympics’ Unified Schools, World’s Largest Lesson in partnership
with UNICEF and YSA’s #LeadASAP.
“As a company dedicated to making the world a better place for
children and their families, Hasbro is passionate about helping
young people develop empathy, create a more inclusive world, and
make a difference. We are proud to partner with such exceptional
organizations that strive to do this work every day,” said Karen
Davis, Hasbro's senior vice president of Global Philanthropy and
Social Impact, and president of the Hasbro Children's Fund.
“Through BE FEARLESS BE KIND, we are helping these organizations
elevate the discussion about empathy and kindness both in the
classroom and at home; encourage and celebrate inclusion; and help
kids put their empathy into action by making a difference through
service to their community and world.”
Last Spring, a group of youth ages 7-18 were recognized by
Hasbro for their outstanding community service. Upon gathering in
New York City, they posed these questions: “Dear Fellow Human
Beings, are we doing the best we can do? Or can we do a little bit
more to create a better world?” Together with spoken-word artist
Max Stossel, they wrote the BE FEARLESS BE KIND pledge. A PSA
produced by Creative Visions showing the creation of the pledge can
be viewed here.
Beginning today, young people, educators, parents and caring
adults everywhere can take the pledge to “Stand up for others, be
inclusive, and make a difference” as part of the Kindness Rising
campaign, powered by YSA’s #LeadASAP and sponsored by Hasbro’s BE
FEARLESS BE KIND.
Individuals can take the pledge by visiting
www.ysa.org/BEFEARLESSBEKIND. The campaign website also features
project ideas, tools and resources to help kids put their empathy
into action. From now through December 20, for everyone who takes
the BE FEARLESS BE KIND pledge, Hasbro will donate a toy or game to
Toys for Tots, up to 250,000, for children in need this holiday
season.
In addition, BE FEARLESS BE KIND grants are available for
organizations and K-12 schools looking to encourage youth to get
involved. The application deadline is October 31 and projects must
be completed by December 15. You can read more about BE FEARLESS BE
KIND grants here.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment
company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP
and MAGIC: THE GATHERING, as well as premier partner brands. The
Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great
storytelling and content on all screens. Through its commitment to
corporate social responsibility and
philanthropy, Hasbro is helping to make the world a
better place for children and their families. Hasbro ranked No. 1
on the 2017 100 Best Corporate Citizens list by CR Magazine, and
has been named one of the World’s Most Ethical Companies® by
Ethisphere Institute for the past six years. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.
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Hasbro, Inc.Katy Hendrickson,
401-727-5603Katy.Hendrickson@Hasbro.com
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