Shake Shack Evolves the In-Shack Experience at Astor Place, NYC
October 03 2017 - 10:34AM
Business Wire
Shack to feature kiosk only-ordering, optimized
kitchen and higher wages for best-in-class hospitality to heighten
guest experience and convenience
A reflection of Shake Shack’s relentless focus on excellence,
experience and hospitality through innovation, the Astor Place
Shack will introduce a new guest flow at the restaurant. Set to
open its doors in early October at 51 Astor Place on
the corner of 9th Street and 3rd Avenue, the Shack is designed to
enhance operations and guest experience and will feature
kiosk-only ordering, a cashless environment, and an
optimized kitchen for greater throughput.
Custom-designed by Shake Shack, the Shack kiosk was developed to
allow Shake Shack to serve more guests at peak times – whether
in-Shack, for pickup via the Shack App, or even delivery –
resulting in fewer lines, less wait time and quicker speed of
service at every channel. Several kiosks will line the Shack and
team members known as Hospitality Champs will be stationed around
the kiosks to assist guests with their orders and answer any
questions.
The Shack kiosk replicates the experience of the Shack App with
a sharp aesthetic, an intuitive touch screen interface and ease of
ordering. Guests simply select their food, place an order and
choose to receive an alert via text when their order is ready. The
new technology offers guests yet another way to experience Shake
Shack – when, where and how they want it – and demonstrates Shake
Shack’s commitment to digital hospitality. Earlier this year, Shake
Shack launched a mobile ordering app for iOS and Android platforms
and introduced the ShackBot, through Facebook Messenger and Twitter
DM, to answer guests’ most frequently asked questions.
The Astor Place Shack presents an exciting testing ground for
Shake Shack to strengthen operations and experiment with new and
innovative ways of connecting with loyal fans. Building a business
model to support digital innovation, Shake Shack will lead with a
starting wage of $15 per hour to continue to be on the forefront of
competitive wages and developing the leaders needed for growth.
“Shake Shack is a growing, loyal, and connected community and is
more focused than ever on our guest’s experience and the tools with
which our team can provide leading hospitality,” said Randy
Garutti, CEO of Shake Shack. “The Astor Place Shack will be a
playground where we can test and learn the ever-shifting needs of
our guests. We’re excited to lead with kiosk-only ordering, putting
control of the Shake Shack experience in our guest’s hands, and an
optimized kitchen with increased capacity for mobile orders and
eventual delivery integration to support ongoing digital
innovation. We’re thrilled to be starting our team members at $15
per hour in this location as we continue to take care of our teams
first, while we evolve our business model for a big future ahead.
The Astor Place Shack represents our dedication to innovation and
to providing the best for our guests and for our teams.”
Learn more at: shakeshack.com | facebook.com/shakeshack |
@shakeshack | @shakeshack
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known
for its 100% all-natural Angus beef burgers and flat-top Vienna
beef dogs (no added hormones and no antibiotics ever), 100%
all-natural cage-free chicken (no antibiotics ever), spun-fresh
frozen custard, crinkle cut fries, craft beer and wine
(available at select locations) and more. With its fresh,
simple, high-quality food at a great value, Shake Shack is a fun
and lively community gathering place with widespread appeal. Shake
Shack’s mission is to Stand For Something
Good®, from its premium ingredients and
caring hiring practices to its inspiring designs and deep community
investment. Since the original Shack opened in 2004 in NYC’s
Madison Square Park, the company has expanded to more than 85
locations in 18 U.S. States and the District of Columbia, and more
than 50 international locations including London, Istanbul, Dubai,
Tokyo, Moscow, Seoul and more.
Source: Shake Shack Inc.
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version on businesswire.com: http://www.businesswire.com/news/home/20171003006100/en/
For all media inquiries:Shake ShackKristyn Clark,
646-747-8776kclark@shakeshack.com
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