DODGEVILLE, Wis., Oct. 2, 2017 /PRNewswire/ -- Lands' End is
raising awareness and funding for the Breast Cancer Research
Foundation through the annual Pink Thread Project. The campaign is
in its fourth year and was created to further support the
organization's mission to be the end of breast cancer by advancing
the world's most promising research.
"The Pink Thread Project has truly been the bond that ties
together our commitment to support breast cancer research," said
Becky Gebhardt, executive vice
president and chief marketing officer, Lands' End. "We
are proud to partner with the Breast Cancer Research Foundation for
a fourth year to once again demonstrate that a little pink truly
does a lot of good, and together with our customers we look forward
to helping make a difference."
The Pink Thread Project is a simple, beautiful way to raise
funds for breast cancer research by adding any monogram or
embroidered icon using pink thread to Lands' End apparel,
accessories or home merchandise ranging from totes and towels to
cardigans and shirts. Now through October
31, Lands' End is donating 75 percent ($4.50 of the $6.00)
of the fee for every Pink Thread monogram and embroidery
application to the Breast Cancer Research Foundation, with a
minimum total donation from Lands' End to BCRF of $50,000.
"By supporting the highest rated breast cancer organization in
the U.S., Lands' End is propelling research forward, faster," said
Myra Biblowit, BCRF President &
CEO. "Support from Lands' End will fund scientists, fuel
breakthroughs and, one day, help eradicate breast
cancer."
Additional Lands' End Pink Thread Project
Initiatives
The Pink Thread Project will also feature other
initiatives to raise funds now through October 31, 2017 to support the Breast Cancer
Research Foundation. Through these efforts, Lands' End will donate
a minimum of $50,000 to BCRF.
- In Stores – Look for pink! Lands' End is donating 10
percent of the net retail purchase price from the sale of specially
selected pink apparel items to the Breast Cancer Research
Foundation in the Lands' End Shops at Sears and the Lands' End
stand-alone stores.
- Lands' End Business Outfitters – Uniforms can join in
too! Lands' End Business Outfitters is donating 75 percent of the
fee for every Pink Thread embroidery application that is placed
through the Business Outfitters division to the Breast Cancer
Research Foundation.
- Pink Accessories – Lands' End has curated a select group
of specially designed accessories and will donate 25 percent of the
retail purchase price. Add a pink thread monogram to make it
an extra special donation to BCRF.
- Share it on Social – Lands' End will share valuable
information from BCRF on social channels and encourage followers to
further share their inspirational Pink Thread stories. The company
will also make additional donations to BCRF when followers share
#PinkThread & #MyLandsEnd stories and photos. Follow @LandsEnd
on Facebook, Twitter and Instagram for more information.
ABOUT LANDS' END, INC.
Lands' End, Inc. (NASDAQ: LE)
is a leading multi-channel retailer of clothing, accessories,
footwear and home products. We offer products through catalogs,
online at www.landsend.com and affiliated specialty and
international websites, and through retail locations, primarily at
Lands' End Shops at Sears® and standalone Lands' End Stores. We are
a classic American lifestyle brand with a passion for quality,
legendary service and real value, and seek to deliver timeless
style for men, women, kids and the home.
ABOUT BREAST CANCER RESEARCH FOUNDATION
The Breast
Cancer Research Foundation (BCRF) is dedicated to being the end of
breast cancer by advancing the world's most promising research.
Founded by Evelyn H. Lauder in 1993,
BCRF-funded investigators have been deeply involved in every major
breakthrough in breast cancer prevention, diagnosis, treatment and
survivorship. This year, BCRF will award $59.5 million to support the work of more than
275 scientists at leading medical and academic institutions across
15 countries, making BCRF the largest private funder of breast
cancer research worldwide. BCRF is the highest rated breast cancer
organization in the U.S.—the only one with an "A+" from
CharityWatch and Charity Navigator's highest rating of four stars.
Visit www.bcrf.org to learn more.
URL's: landsend.com/pinkthread; landsend.com/newsroom
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SOURCE Lands' End, Inc.