In honor of Breast Cancer Awareness Month, join
in the fight for a cure with powerful pink pieces benefitting the
cause
This October, Macy’s continues to support Breast Cancer
Awareness Month, inviting customers to give back through an
inspiring campaign that shines light on awareness while using
fashion to fundraise for a disease that affects women, men and
families everywhere. From Macy’s online Pink Shop featuring
fashion, home and pet merchandise from an array of great brands,
including a limited-edition necklace created by Macy’s employees,
to the Polo Ralph Lauren Foundation’s Pink Pony bracelets, a
portion of each purchase price will benefit charities that are
working to eliminate the disease.
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the full release here:
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Macy’s supports Breast Cancer Awareness
Month with powerful pink pieces that benefit the cause; ID Ideology
BCRF Family Strong Collection; macys.com/pink (Photo: Business
Wire)
“Breast cancer awareness has long been an important cause for
Macy’s, which we continue to support alongside our generous
customers, employees and partners working collaboratively to make a
difference,” said Holly Thomas, Macy’s group vice president of
cause marketing. “We are inspired by their generosity and are
deeply grateful for the funds and awareness raised toward the fight
against breast cancer.”
Pink Shop at macys.com
Beginning Sept. 25, Macy’s online “Pink Shop” at macys.com/pink
offers a curated selection of fashion for men, women, children and
pets, in addition to items for the home. The shop will also include
special pink merchandise created for Macy’s from Charter Club,
Ideology and Thalia Sodi, in support of the Breast Cancer Research
Foundation (BCRF).
Bold graphics and inspirational messages of strength will be
featured on ID Ideology’s BCRF Family Strong Collection. The
limited-edition items raise awareness for the cause through
motivational phrases for men, women, girls and pets, as well as
signature items such as leggings and hoodies. In tribute to Breast
Cancer Awareness month, Ideology also made a $100,000 donation to
BCRF, regardless of sales.
Cozy sleepwear and robes featuring the iconic pink ribbon will
be available for a limited time from Charter Club at Macy’s. Ten
percent of the purchase price from each soft and inviting piece
will benefit BCRF through Dec. 31, 2017.
Courageous messages of hope emblazon two new tees from Thalia
Sodi’s Breast Cancer Research Foundation Tee Collection. Macy’s
will donate 10 percent of the retail price from these motivational
pieces to BCRF through Oct. 31, 2017.
BCRF Necklace
The Macy’s family also includes many associates who have been
touched by this disease, and to honor those brave battles, Macy’s
will be releasing a limited-edition heart pink ribbon necklace
created and inspired by the uplifting story of three employees who
have been personally impacted by breast cancer. A portion of sales
from this delicate sterling silver and pink sapphire pendant will
support BCRF.
“I had the piece created for myself to always remember and
appreciate those friends and family members who are so generous
when you are going through treatment,” said Tracie Manick, vice
president store manager at Macy’s Manhattan Village in Manhattan
Beach, California. “The design was inspired by two friends who were
there for me through the entire ordeal of surgery and treatment.
Brandi Galimi, a Macy’s district merchant, was diagnosed with
breast cancer eight months before I was. She and her sister, Jill
Pan, also a vice president store manager at Macy’s, had tattoos in
the shape of the heart with the ribbon to remember. In honor of
their kindness, their tattoos became my inspiration for the
pendant.”
This moving piece featuring sterling silver and pink sapphires
will be available in select stores and on macys.com for $99. In
honor of all supporters, Macy’s will donate $10 from the sale of
each necklace to BCRF through Dec. 1, 2017.
Pink Pony
For the fifth year in a row, Macy’s is proud to continue to
unite with the Pink Pony Campaign, Ralph Lauren Corporation’s
worldwide initiative in the fight against cancer. In celebration,
the partners are releasing a Macy’s Pink Pony bracelet, featuring
an adjustable pink cord and iconic enamel polo player charm. This
charitable bracelet is available at Macy’s stores now through Oct.
2 for $5 ($4 of which benefits the Pink Pony Fund of The Polo Ralph
Lauren Foundation) and customers who purchase it will receive up to
25 percent off a wide assortment of merchandise at most full-line
Macy’s stores nationwide (with applied exclusions).
Thanks to the generosity of our customers and associates, Macy's
has raised $7.5 million since 2013 in support of the Pink Pony
Campaign in its mission to ensure treatment is available at an
earlier, more curable stage.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. (NYSE:M) delivers fashion and affordable luxury to
customers at approximately 670 locations in 45 states,
the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the
Macy’s Thanksgiving Day Parade, as well as spectacular fashion
shows, culinary events, flower shows and celebrity
appearances. Macy's flagship stores – including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, and Dadeland
in Miami and South Coast Plaza in
southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $54
million each year, plus 180,000 hours of volunteer service, to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170929005334/en/
Macy’s Media RelationsJulie Strider,
646-429-5213julie.striderfukami@macys.comorMacy’s Media
RelationsBailey Thomas, 646-429-7447bailey.j.thomas@macys.com
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