LANGHORNE, Pa., Sept. 28, 2017 /PRNewswire/ -- Pop Warner
Little Scholars, Inc., the nation's oldest and most prominent youth
football, cheer and dance organization, and DICK'S Sporting Goods,
a leading omni-channel sporting goods retailer, this week announced
a major, comprehensive partnership.
The agreement is part of Pop Warner's initiative to forge
relationships with the most forward-thinking companies as they work
jointly to enhance the youth sports experience.
Under the new partnership, DICK'S becomes the Official Sporting
Goods Retailer, Official Football Uniform Provider, Official League
Registration Provider, Official National Data Center Provider and
Official Technology Provider of Pop Warner and its teams, squads
and participants. DICK'S will also become Participating Sponsor of
the Pop Warner Regional Championships and Pop Warner Super Bowl, as
well as the National Cheer & Dance Championships.
"We're excited to enter into a new partnership with Pop Warner
and welcome them into the DICK'S Team Sports HQ family of youth
sports partners," said Ed Plummer,
Senior Vice President, DICK'S Team Sports HQ. "As DICK'S Team
Sports HQ continues to expand we are proud to serve as a one stop
shop for the Pop Warner community offering technology, uniforms,
FanWear and registration services at the local, regional and
national level."
Through DICK'S Team Sports HQ, an all-in-one digital platform
that serves over 4 million youth athletes, coaches and fans through
partnerships with Little League Baseball and Softball, PONY
Baseball and Softball, American Youth Soccer Association (AYSO) and
Soccer Association for Youth (SAY), the nation's Pop Warner teams
and associations can create smart, personalized websites with
online registration, order custom uniforms and FanWear, and access
donations and sponsorships.
"We're very proud to partner with what we consider one of the
most iconic and trusted brands in sports. Our relationship with
DICK'S will benefit Pop Warner members in so many ways, from
uniforms and equipment to registrations and communications," said
Jon Butler, executive director of
Pop Warner Little Scholars. "Strategic relationships with respected
brands like DICK'S are critical in our commitment to providing
young people with the very best experiences in youth sports."
About Pop Warner Little Scholars, Inc.
Founded in 1929 and headquartered in Langhorne, PA, Pop Warner Little Scholars is
the nation's oldest youth football, cheerleading and dance
organization and the only youth sports organization that emphasizes
academics as a prerequisite for participation. Pop Warner
participants enjoy the opportunity to learn and compete in their
sports in an atmosphere that emphasizes fun, safety, academics and
character. For more information on Pop Warner and its programs
visit popwarner.com or follow Pop Warner on Twitter @Pop_Warner,
Facebook @PopWarnerLittleScholars, Instagram
@popwarnerlittlescholars and Snap @popwarner1929.
About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading
omni-channel sporting goods retailer offering an extensive
assortment of authentic, high-quality sports equipment, apparel,
footwear and accessories. As of July 29,
2017, the Company operated more than 700 DICK'S Sporting
Goods locations across the United
States, serving and inspiring athletes and outdoor
enthusiasts to achieve their personal best through a blend of
dedicated associates, in-store services and unique specialty
shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf,
Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK'S also owns and operates
Golf Galaxy and Field & Stream specialty stores, as well
as DICK'S Team Sports HQ, an all-in-one youth sports
digital platform offering free league management services, mobile
apps for scheduling, communications and live scorekeeping, custom
uniforms and FanWear and access to donations and
sponsorships. DICK'S offers its products through a
content-rich eCommerce platform that is integrated with its store
network and provides customers with the convenience and expertise
of a 24-hour storefront. For more information, visit the
Press Room or Investor Relations pages at dicks.com.
About DICK'S Team Sports HQ
DICK'S Team Sports HQ offers youth sports leagues, teams,
coaches and parents across the country many key benefits such as
free league management services, including website hosting, online
registration and access to a free mobile apps for scheduling,
communications, and live scorekeeping; custom uniforms and FanWear
shops; and access to donations and sponsorships. DICK'S Team
Sports HQ serves over 4 million youth athletes, coaches and fans
through partnerships with Little League, PONY Baseball and
Softball, American Youth Soccer Association (AYSO) and Soccer
Association for Youth (SAY). For more information, visit
dicks.com/TSHQ.
Media Contacts:
Brian
Heffron, Pop Warner Little Scholars, bheffron@ctpboston.com,
781.799.9568
DICK'S: press@dcsg.com
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SOURCE DICK'S Sporting Goods