Corona Extra® Named a Best Global Brand in InterBrand’s 2017 Annual Report
September 26 2017 - 1:21PM
Corona Extra®, the #1 imported beer in the U.S., has been
recognized as a Best Global Brand by Interbrand, a global brand
consultancy and publisher of the highly influential
annual Best Global Brands and Breakthrough
Brands reports, within their 2017 annual report.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/b628d18c-1624-4355-a5e0-e22c8541b1ae
The Interbrand 2017 Annual Report focuses on the theme of
“Growth in a Changing World.” The report highlights how notable
brands are acting, rather than reacting, to change and showcases
how brands influence, as well as capitalize on evolving trends in
the marketplace while keeping an ear to not just what consumers
want, but what they believe in.
“We are thrilled to have Corona Extra named as one of the Best
Global Brands this year,” said John Alvarado, vice president of
Corona Extra for Constellation Brands. “The beer industry is
ever-evolving, and consumers are consistently looking for brands
that provide a better beer experience, and offer a deeper
connection. Corona has been a leader in the high-end beer category
for many years, as well as the number one import beer in the U.S.
for the past 20 years, thanks in large part to the strength of our
brand, our brand health and our ability to evolve alongside our
consumers. We pride ourselves in putting our consumers at the heart
of everything we do, reaching them in new and exciting ways and
engaging with them on an emotional level. We’re proud to be
recognized for these efforts and look forward to continuous growth
and exciting changes ahead.”
Recently, the brand executed a complete overhaul of their can
design to better reflect the iconic Corona bottle, which was met
with can sales doubling in the first year. The brand once again
elevated the can to capitalize on the trend of limited-time
offerings earlier this year with the release of a summer can
leveraging Corona’s iconic beach mentality, which again was met
with tremendous popularity and growth.
Combined with expanded platforms and sponsorship opportunities,
like the brand’s EDM music series – Electric Beach – and sports
sponsorships with teams like the L.A. Rams and Texas Longhorns,
Corona Extra allows consumers to experience the brand in new places
that are meaningful to them while relevant for the brand, and
showcases that as the brand evolves over time, it can grow in a
sustainable and meaningful way.
As always, Corona encourages consumers to enjoy its products and
relax responsibly. For more information on Corona Extra, please
visit CoronaExtraUSA.com, or follow the brand on Twitter, Instagram
and Facebook.
About Corona Extra Corona Extra is a
pilsner-style lager with a golden hue that was first brewed in
Mexico in 1925. The refreshing flavor and carefree attitude of
Corona have made it the #1 imported beer in the U.S. and the #5
beer brand overall. Corona has been helping consumers “Find their
Beach” in the U.S. since 1981. Corona Extra is exclusively brewed,
imported and marketed by Constellation Brands for the U.S.
market.
About Constellation BrandsConstellation Brands
(NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, Italy and Canada.
Constellation is the No. 3 beer company in the U.S. with high-end,
iconic imported brands such as Corona Extra, Corona Light, Modelo
Especial, Modelo Negra and Pacifico. The company's beer portfolio
also includes Ballast Point, one of the most awarded craft brewers
in the U.S. In addition, Constellation is the world leader in
premium wine, selling great brands that people love, including
Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West,
Franciscan Estate, Ruffino and The Prisoner. The company's premium
spirits brands include SVEDKA Vodka, Casa Noble Tequila and High
West Whiskey.
Based in Victor, N.Y., the company believes that industry
leadership involves a commitment to brand building, our trade
partners, the environment, our investors and to consumers around
the world who choose our products when celebrating big moments or
enjoying quiet ones. Founded in 1945, Constellation has grown to
become a significant player in the beverage alcohol industry with
more than 100 brands in its portfolio, about 40 facilities and
approximately 9,000 talented employees. We express our company
vision: to elevate life with every glass raised. To learn more,
visit www.cbrands.com.
MEDIA CONTACT:Jennifer Dohm
Corona ExtraJennifer.Dohm@cbrands.com
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