shopDisney.com features an unparalleled
assortment of merchandise from brands such as Coach, Le Creuset and
Steiff, plus authentic products from Disney Parks and Disney
Store
Iconic Disney Parks parade to be live-streamed
into prototype stores daily to create magical experiences for local
communities
Download assets for shopDisney and Disney store here
Today Disney launched shopDisney, a new e-commerce destination
offering the best assortment of Disney, Pixar, Star Wars and Marvel
products for fans of all ages across fashion, accessories, toys,
home and more. A new prototype Disney store design was also
revealed and is being tested in select locations around the world
bringing the magic of Disney to retail through innovative
technology, storytelling and cast member interaction.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170926005739/en/
shopDisney.com Homepage. Disney store
reimagines retail with new e-commerce destination shopDisney.com
and prototype store design. (Photo: Business Wire)
“No one creates experiences like Disney and our pilot stores
will be testing grounds for interactive features that will
differentiate the Disney shopping experience in the changing retail
landscape,” said Jimmy Pitaro, Chairman of Disney Consumer Products
and Interactive. “Online, shopDisney is the ultimate destination
for the most extensive collection of curated merchandise from our
stores, parks, and licensed partners. This combination creates a
powerful omnichannel experience that represents the next generation
of Disney retail.”
The new product assortment at shopDisney.com reflects the
company’s commitment to creating products tailored for different
audience demographics, from kids and families to millennials, and
to innovating beyond the traditional and expected. New categories
have also been added to round out the assortment including: Trend
Fashion & Accessories, Toys, Home, Collectibles and Parks.
Longtime fans will be thrilled to find twice the amount of
authentic Disney Parks merchandise and ‘Create Your Own’
customizable products as previously available.
“We know our fans are looking for a one-stop-shop to find the
most compelling product out there and with shopDisney we are
uniquely positioned to curate the very best of Disney, Pixar, Star
Wars and Marvel merchandise,” said Paul Gainer, Executive Vice
President for Disney Retail. “We’ve also added product categories
and brands that speak to new audiences following the success of our
collaborations in the fashion space.”
Co-branded products and elevated collaborations will be featured
from brands such as Coach, Le Creuset, Spyder, Steiff, rag &
bone and more. New and exclusive capsule collections from
fashion-forward brands will regularly be introduced on the site’s
shop-in-shop “The IT List”, launching with denim from SIWY
featuring Mickey and Minnie Mouse; and Disney Princess and Villain
nail wraps from NCLA.
Disney stores around the world will also be incorporating more
product for guests of all ages, beyond their traditionally
child-centric assortment. The new prototype stores and site were
designed with dynamic layouts that allow flexibility in featuring
the different worlds of Disney, Pixar, Star Wars and Marvel as new
content comes to market. The look and feel of both shopping
destinations is light and contemporary, allowing product and
content to shine. In store, digital elements such as giant LED
screens were incorporated for custom-designed guest experiences
that reflect Disney’s storytelling tradition.
“We are a storytelling company and our vision was to create a
retail space that reflected our heritage,” said Gainer. “Our stores
are destinations and gathering places for fans of our iconic
brands, and are often their closest physical Disney touch point so
creating an authentic brand experience is key.”
Cast Members and Characters engage with guests in a variety of
interactive experiences such as opening the store each day with a
special Welcome Celebration, learning and play activities in the
stores’ Play Room as well as personalized celebrations for any
guest. The most spectacular experiences take place each afternoon
when guests gather to watch the parade stream ‘LIVE from Disney
Parks’ and every evening before store closing when a specially
created digital fireworks display is shown on the giant storefront
screen.
The new Disney store prototypes are now open in Century City,
Calif. and Northridge, Calif. in the US as well as in Nagoya, Japan
and Shanghai, China. Two more prototypes will open in 2017: in
Miami, Fla. Sept. 28 and Munich, Germany later this year.
About Disney store and
shopDisney
Disney store, which debuted in 1987, is owned and operated by
Disney in North America, Europe, and Japan. Disney store carries
high-quality products, including exclusive product lines that
support and promote Disney’s key entertainment initiatives and
characters from Disney, Pixar, Star Wars and Marvel. shopDisney.com
is the ecommerce destination for Guests of all ages, offering a
curated selection of the best product from Disney store, Disney
Consumer Products licensees, global collections and collaborations,
and Disney Parks and Resorts, including trend fashion and
accessories, toys, home and collectibles. Disney store and
shopDisney offer magical shopping experiences that can only be
delivered by Disney, one of the world’s largest and most successful
entertainment companies. There are currently more than 200 Disney
store locations in North America; more than 40 Disney store
locations in Japan; one flagship location in Shanghai, China; and
more than 70 Disney store locations in Denmark, France, Ireland,
Italy, Portugal, Spain, and the United Kingdom, plus online stores
www.disneystore.co.uk, www.disneystore.fr, www.disneystore.de,
www.disneystore.se, www.disneystore.dk, www.disneystore.it,
www.disneystore.es, and www.disneystore.co.jp. Disney store and
shopDisney are the retail merchandising arms of Disney Consumer
Products and Interactive Media, the business segment of The Walt
Disney Company (NYSE:DIS) and its affiliates that extend the Disney
brand to merchandise. For more information, please visit
dcpi.disney.com/disney-store or follow us at
www.facebook.com/shopDisney, www.instagram.com/shopDisney and
www.twitter.com/shopDisney.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170926005739/en/
Disney Consumer ProductsJoss Hastings,
818-934-5635joss.hastings@disney.comorJennifer MacCarthy,
818-544-0387jennifer.x.maccarthy.-nd@disney.com
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