Zedge Rolling Out Marketplace for Artists to Monetize Their Creations
September 25 2017 - 7:30AM
Business Wire
Freeform Acquihire to Accelerate Launch
Zedge (NYSE MKT: ZDGE), a leading content platform for
smartphone personalization, today announced that it plans to roll
out a marketplace where artists can monetize their creations later
this year. In order to accelerate the development of this
marketplace, Zedge has acquired IP assets from Freeform Development
and retained several critical members of its team including Tim
Quirk, Freeform’s co-founder and CEO. Tim will assume the position
of SVP of Marketplace at Zedge.
Under Quirk’s leadership, Freeform has been building a
distribution platform that musicians and other artists can use to
generate revenue by adopting a freemium monetization model, similar
to the one utilized by mobile gaming publishers.
Tim Quirk is a pioneering product executive who helped build and
launch Google Play and Rhapsody, the first on demand music
subscription service. His co-founder, Bryan Calhoun, who will also
be joining the Zedge Marketplace team, has a rich and successful
background in managing digital strategy for multi-platinum artists,
from early initiatives for Kanye West to ongoing work with Lil
Wayne, Nicki Minaj, G-Eazy, The Roots and many others.
“Zedge has long been the place to go to for user generated
mobile personalization content and now we are making Zedge the
ultimate platform for amateur, semi-professional and professional
artists who want a path to distribute and monetize their content,”
said Tom Arnoy, CEO and co-founder of Zedge. “With the addition of
the Freeform team, we look forward to launching a marketplace built
specifically for artists and creators of digital content. This is a
great opportunity for Zedge - allowing us to both grow our customer
base and introduce new revenue streams with compelling
content.”
“Freeform's mission since inception has been to give artists a
variety of paths to monetize their creations,” said Tim Quirk.
“Doing so by putting their work in front of Zedge's more than 31
million monthly active users is a powerful proposition. Zedge’s
well-respected brand and mass-market popularity give us the
ingredients to help creators make a living by making art and
helping fans find the art that speaks to them. We look forward to
launching our first monetization features late in calendar
2017.”
All statements above that are not purely about historical facts,
including, but not limited to, those in which we use the words
“believe,” “anticipate,” “expect,” “plan,” “intend,” “estimate,”
“target” and similar expressions, are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. While these forward-looking statements represent our
current judgment of what may happen in the future, actual results
may differ materially from the results expressed or implied by
these statements due to numerous important factors. Our filings
with the SEC provide detailed information on such statements and
risks, and should be consulted along with this release. To the
extent permitted under applicable law, we assume no obligation to
update any forward-looking statements.
About Zedge:Zedge (NYSE MKT: ZDGE) provides a highly
popular app centered on self-expression, pairing both creators and
brands looking to promote their content with consumers who utilize
the content – wallpapers, ringtones, app icons and notification
sounds - to personalize their phones. The Zedge app has surpassed
260 million installs globally and is available in both the Google
Play and iTunes stores.
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version on businesswire.com: http://www.businesswire.com/news/home/20170925005339/en/
ZedgeJonathan Reichir@zedge.net
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