Quad/Graphics Awarded $450 Million Contract to Print 100% of Bluestem Brands’ Catalogs
September 20 2017 - 4:05PM
Business Wire
Contract Renews Bluestem’s Fingerhut and
Gettington Brands, and Awards 11 Additional Brands under the
Retailer’s Orchard Portfolio
Continued Sales Momentum Fuels Quad/Graphics’
Strategic Transformation to Help Clients Market More Efficiently
and Effectively
Quad/Graphics, Inc. (NYSE: QUAD) (“Quad/Graphics,” “Quad” or the
“Company”), a global marketing services provider that helps brand
owners market their products, services and content more efficiently
and effectively, today announced that it has extended and expanded
its relationship with Bluestem Brands, Inc., a multi-brand online
retailer, under a newly signed multi-year contract valued at more
than $450 million over the term.
Beginning January 1, 2018, Quad/Graphics will supply paper
purchasing, printing and mail/distribution services for all 13 of
Bluestem Brands online retail brands. Currently, Quad/Graphics
prints catalogs and provides premedia services, including prepress,
digital photography and video production, for the online retailer’s
Fingerhut and Gettington brands. Soon, Quad/Graphics will begin
printing catalogs for 11 additional brands, all of which are under
Bluestem’s Orchard portfolio.
“We are proud to build on our long-standing relationship with
Bluestem Brands, a respected multi-brand online retailer,” said
Joel Quadracci, Quad/Graphics Chairman, President & CEO.
“Bluestem Brands understands the critical role print plays in its
marketing mix – particularly in its effectiveness to drive traffic
online. Further, by consolidating paper purchasing and print spend
with Quad/Graphics, the retailer will eliminate redundancies, and
achieve time- and cost-saving efficiencies. As with all our
clients, we will work closely with Bluestem Brands to provide
exceptional customer service while continuing to innovate solutions
that advance its marketing and overall business objectives.”
“We, too, are proud to expand our relationship with
Quad/Graphics as we strategically strengthen our brands in the
marketplace,” said Steve Nave, Bluestem Brands President & CEO.
“Quad/Graphics has the knowledge, resources and commitment to help
our print program succeed. In particular, we value Quad’s
partnership approach to doing business by bringing forward ideas
and solutions to help us better manage the complexities of today’s
retail landscape.”
Bluestem Brands’ Northstar portfolio is comprised of the
Fingerhut and Gettington brands. Bluestem Brands’ Orchard portfolio
consists of the Appleseed’s, Blair, Bedford Fair, Draper’s &
Damon’s, Gold Violin, Haband, Norm Thompson, Old Pueblo Traders,
Sahalie, Tog Shop and WinterSilks brands.
True to its pioneering roots, Quad/Graphics continues to
transform its business to create significant value for its clients
by addressing their urgent business needs to improve both process
efficiencies and marketing spend effectiveness. For example,
Quad/Graphics helps simplify how clients operate within their own
organizations to save time and money through workflow
re-engineering and optimization services, and mailing and
distribution programs. Quad/Graphics also helps clients sell more
of their own products and services by creating more powerfully
integrated online and offline campaigns driven by consumer
data.
“We are excited about our ongoing transformation, which we refer
to Quad 3.0 and reflects of our ever-evolving functionality to help
clients compete more effectively today while addressing tomorrow’s
changing market demands,” Quadracci said.
About Quad/Graphics
Quad/Graphics (NYSE: QUAD) is a global marketing services
provider that helps brand owners market their products, services
and content more efficiently and effectively. To do this, the
Company leverages its strong print foundation in combination with
its deep expertise in workflow re-engineering and optimization,
content management and data-driven marketing, including
personalization, across all media channels. With a consultative
approach, worldwide capabilities, leading-edge technology and
single-source simplicity, Quad has the resources and knowledge to
help a wide variety of clients in multiple vertical industries,
including retail, publishing and healthcare. Quad/Graphics provides
a diverse range of digital and print and related products, services
and solutions from multiple locations throughout North America,
South America and Europe, and strategic partnerships in Asia and
other parts of the world. For additional information visit
www.QG.com.
About Bluestem Brands
Bluestem Group Inc. (BGRP) is a holding company whose businesses
include Bluestem Brands, a national, multi-brand, online retailer
of a broad selection of name-brand and private label general
merchandise serving the boomer and senior demographic, generally
considered age 50 and over, and low- to middle-income consumers
over all age demographics through 13 retail brands that include:
Appleseed’s, Bedford Fair, Blair, Draper’s & Damon’s,
Fingerhut, Gettington, Gold Violin, Haband, Norm Thompson, Old
Pueblo Traders, Sahalie, Tog Shop and WinterSilks. Complementing
each brand is a large selection of merchandise with payment options
that provide customers with the flexibility of paying over time.
Bluestem Group is headquartered in Eden Prairie, MN. For additional
information visit www.bluestem.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170920006267/en/
Claire HoQuad/Graphics Corporate
Communications414-566-2955cho@qg.com
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