Therma-Tru® Benchmark® Simplifies Entry Door Selection for DIY Homeowners
September 20 2017 - 10:41AM
Business Wire
Therma-Tru Benchmark simplifies the entry door selection process
from inspiration to installation for do-it-yourself homeowners.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170920005903/en/
The updated Design Your Door tool
intuitively guides homeowners through various door styles, design
choices and finishes. (Photo: Business Wire)
The Therma-Tru Benchmark brand, sold exclusively through Lowe’s,
now offers new online resources to help homeowners select and
install a new entry door. Our new website and recently launched
social media profiles provide how-to information and inspiration
for enhancing curb appeal.
“While replacing the front door can instantly boost curb appeal,
it’s a purchase most homeowners make only once. That means the
selection process and installation are especially important,” said
Jeff Kessler, vice president of retail sales and marketing at
Therma-Tru Corp. “These new resources for Therma-Tru Benchmark
products walk you through each step of the process, from
inspiration and door selection to installation and
maintenance.”
The new www.thermatrubenchmark.com website helps homeowners
better understand their door purchase before they commit. The
updated Design Your Door tool intuitively guides homeowners through
various door styles, design choices and finishes. After selecting
the perfect door, the homeowner receives a specifications summary,
which can be shared with a Lowe’s representative for easy in-store
purchasing.
The new site also provides considerations for choosing a door
that matches the homeowner’s personal style, as well as how-to
guides on measuring, installation, maintenance and more.
For further insight and inspiration, Therma-Tru Benchmark has
also established its presence on popular social media channels to
provide inspiration and helpful information for homeowners.
“Connecting with homeowners on social media gives us another
opportunity to provide helpful content and resources on topics that
go beyond the door,” said Rhonda Waggoner, retail channel marketing
manager at Therma-Tru Corp. “We want to inspire homeowners to love
their homes inside and out and that starts with making a great
entrance.”
Therma-Tru Benchmark’s social media content will include design
inspiration and décor ideas, as well as how-to tips and techniques
to enhance curb appeal on the outside and entryways from the
inside. Follow Therma-Tru Benchmark on Facebook, Instagram, Houzz
and Pinterest.
Shareable Highlights
- Therma-Tru Benchmark offers new digital
and social media resources and tools to help DIY homeowners select
and install a new entry door.
- The new www.thermatrubenchmark.com
offers Design Your Door tool to help find the perfect entry door –
available exclusively at Lowe’s.
- New Therma-Tru Benchmark social media
presence offers insight and inspiration for DIY homeowners.
About Therma-TruTherma-Tru is the leading entry door
brand most preferred by building professionals. Founded in 1962,
Therma-Tru pioneered the fiberglass entry door industry, and today
offers a complete portfolio of entry and patio door system
solutions, including decorative glass doorlites, sidelites and
transoms, and door components. The company is headquartered in
Maumee, Ohio and also offers low-maintenance Fypon® polyurethane
and PVC products. For more information and product warranty
details, visit www.thermatru.com, www.fypon.com or call
800-537-8827.
Therma-Tru is part of Fortune Brands Home & Security, Inc.
(NYSE: FBHS), which creates products and services that help fulfill
the dreams of homeowners and help people feel more secure. The
Company’s trusted brands include Therma-Tru entry door systems,
Master Lock® and Sentry® Safe security products, and MasterBrand
Cabinets®, along with Moen®, Riobel®, ROHL® and Perrin and Rowe®
under its Global Plumbing Group (GPG). Fortune Brands holds market
leadership positions in all of its segments. Fortune Brands is part
of the S&P 500 Index. For more information, please visit
www.fbhs.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170920005903/en/
For Therma-TruKelly Hancock,
419-893-9600khancock@hartinc.com
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