NEW YORK, Sept. 20, 2017 /PRNewswire/
-- 1-800-Flowers.com, together with Westwood
One, has launched a fully-integrated nationwide initiative to
educate, engage, and connect individuals around the difficult
subject of expressing sympathy. The "Celebrating a Life" campaign,
which kicks off this week, is designed to create a platform for
thoughtful dialogue about navigating through the many cultural and
social sensitivities that factor into offering caring support
during times of loss.
Spanning radio, digital, social media, and video, the
"Celebrating a Life" campaign will address emerging and challenging
topics surrounding sympathy and grief, including the appropriate
use of social media to express condolences, the meaning of sympathy
flowers, how to best offer support for loss in the workplace,
writing sentiments for remembrance cards, and the cultural
considerations for paying respects. Westwood One will ask its
listeners for feedback and opinions in order to gain insights for
additional areas of discussion. A new online destination at
www.1800flowers.com/sympathy-articles will provide ongoing
resources for all topics discussed during the campaign and provide
a forum for those needing advice and guidance in times of loss.
"1-800-Flowers.com has long been a trusted partner in helping
those coping with loss and we've witnessed the eternal challenges
experienced over what's appropriate to say or do, as well as the
evolution in the ways sympathy is being expressed," said
Jim McCann, Founder,
1-800-FLOWERS.COM, Inc. "Increasingly, the celebration of one's
life has become the ritual of choice, rather than the ceremony of
mourning one's death. With its extensive national reach and ability
to thoughtfully connect with its audience on sensitive topics,
Westwood One will help drive and ignite this important conversation
about coping with loss in modern times."
"We're proud to collaborate with 1-800-Flowers.com to
help facilitate, and be part of this very human
conversation," said Mary Berner,
President and Chief Executive Officer, Cumulus Media, the parent
company of Westwood One. "Radio is an accessible environment
for listeners to explore a wide variety of topics,
while providing a trusted communication platform to discuss
the more challenging topics. Westwood One
enables 1-800-Flowers.com to have a 1:1 conversation
about coping with loss while reaching almost a quarter
billion Americans a week."
The national dialogue will be anchored by Westwood One
syndicated radio talent John Tesh
and Lia Knight during conversations each week on the hosts'
respective shows. Tesh's Intelligence for your Life radio
show discusses everything from the secrets to improve relationships
and personal growth to boosting brainpower and longevity. The
Lia Show plays the best of today's country music and brings
country's A-list of stars to stations across America every night.
Lia's upbeat, genuine personality has made her a star with her
fans. Both nationally-syndicated radio hosts are trusted friends
for their listeners and these relationships have made their shows
safe havens to discuss a variety of sensitive topics.
This initiative is the first of its kind for 1-800-Flowers.com
and Westwood One. The fully-integrated campaign features on-air
programming, including branded content vignettes, live reads,
discussions and interviews. In addition, shareable social videos
will help illustrate various campaign topics. For example, Tesh
tackles grief in the workplace and how to appropriately express
condolences to a colleague in the video found here:
https://web.1800flowers.com/john-tesh/.
About 1-800-FLOWERS.COM, INC.
1-800-FLOWERS.COM,
Inc. is a leading provider of gourmet food and floral gifts
for all occasions. For the past 40 years, 1-800-FLOWERS®
(www.1800flowers.com) has been helping deliver smiles to customers
with gifts for every occasion, including fresh flowers and the
finest selection of plants, gift baskets, gourmet foods,
confections, candles, balloons and plush stuffed animals. A 100%
Smile Guarantee® backs every gift. 1-800-Flowers.com was
awarded the 2017 Gold Stevie "e-Commerce Customer Service" Award,
recognizing the brand's innovative use of online technologies and
social media to service the needs of customers. The
company's Celebrations suite of services, including
Celebrations Passport® Free Shipping/ No Service Charge Program,
Celebrations Rewards® and Celebrations Reminders®, are designed to
engage with customers and deepen relationships as a one-stop
destination for all celebratory and gifting occasions.
1-800-FLOWERS.COM, Inc. was named to the Stores® 2017 Hot 100
Retailers List by the National Retail Federation and was also
recognized as the 2017 Gold Winner for The Golden Bridge Awards for
the company's groundbreaking implementation of an artificial
intelligence-powered online gift concierge, GWYN. The
Company's BloomNet® international floral wire service
(www.mybloomnet.net) provides a broad range of quality products and
value-added services designed to help professional florists grow
their businesses profitably. The 1-800-FLOWERS.COM,
Inc. "Gift Shop" also includes gourmet gifts such
as premium, gift-quality fruits and other gourmet items from
Harry & David® (www.harryanddavid.com), popcorn and
specialty treats from The Popcorn Factory®
(www.thepopcornfactory.com); cookies and baked gifts from
Cheryl's® (www.cheryls.com); gift baskets and towers from
1-800-Baskets.com® (www.1800baskets.com); premium English
muffins and other breakfast treats from Wolferman's®
(www.wolfermans.com); carved fresh fruit arrangements from
FruitBouquets.com (www.fruitbouquets.com); and top quality
steaks and chops from Stock Yards® (www.stockyards.com).
Shares in 1-800-FLOWERS.COM, Inc. are traded on the
NASDAQ Global Select Market, ticker symbol: FLWS.
About Westwood One
Westwood One, the national-facing
arm of Cumulus Media, offers audio products to reach listeners
whenever, wherever they are. Westwood One is a trusted connection
between audio companies, advertisers, and audience — with 8,000
broadcast radio stations and media partners who reach 245 million
weekly listeners. The company's portfolio features premium content
with iconic, nationally syndicated media, sports and entertainment
brands including the NFL, the NCAA, the Masters, the Olympics,
Westwood One Backstage, the GRAMMYs, the Academy of Country Music
Awards, and the Billboard Music Awards. For more information please
visit www.westwoodone.com.
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SOURCE 1-800-FLOWERS.COM