First Major Commercial Music Release in Dolby
Atmos
Rock icons R.E.M. are honoring the 25th anniversary of their
landmark Automatic For The People by rereleasing the multiplatinum
album in a variety of formats, the most extensive of which is the
Deluxe Anniversary Edition that contains the very first
commercially available music mixed in Dolby Atmos, delivering an
immersive and engaging experience.
Craft Recordings, the catalog division of Concord Music Group,
will release the 25th Anniversary and Deluxe Anniversary editions
of the landmark album on November 10. The Deluxe Anniversary
Edition will offer a wide-ranging array of previously unreleased
material the band selected, including 20 never-before-heard demos
from the LP’s sessions, including the fully-realized, unreleased
track “Mike’s Pop Song” and the oft-mused about song, “Devil Rides
Backwards.”
Also included in both the 25th Anniversary and Deluxe editions
of the album, which was remastered from the original analog tapes
by Stephen Marcussen, is a full live set from Live At The 40 Watt
Club 11/19/92. Performed in R.E.M.’s hometown of Athens, GA, it was
the band’s only live show that year.
“Mike’s Pop Song” debuts today and is available as an instant
grat track with preorder of the reissue. Share the track HERE and
preorder HERE.
Automatic’s original producer Scott Litt and engineer Clif
Norrell returned to oversee the album’s Dolby Atmos remix,
delivering an outstanding experience with moving audio that fills
the room and flows all around the listener. In addition, the album
also contains the bonus track “Photograph,” featuring Natalie
Merchant, mixed in Dolby Atmos.
Sig Sigworth, President of Craft Recordings, said, “Working with
Dolby, Universal Music, the band and the original production team
behind Automatic, we have rejuvenated this classic album into an
entirely new entertainment experience with Dolby Atmos.”
Dolby Atmos® enables the artist to work in brand new dimensions
that were previously unavailable allowing them to deliver a truly
immersive mix, placing the audience inside the recordings like
never before.
"Automatic for the People amazes in Dolby Atmos," said Curt
Behlmer, Senior Vice President, Content Solutions and Industry
Relations, Dolby Laboratories. "This mix transforms the listening
experience and the overwhelming emotion of R.E.M.’s sound in Dolby
Atmos.”
Universal Music Group (UMG), the global distribution partner of
Concord Music Group, is providing marketing and promotional support
for the Anniversary release. The Dolby Atmos version was mixed at
UMG’s Capitol Studios in Hollywood, California.
"The Dolby Atmos remix adds an exciting new way to experience
this iconic album,” said Michael Frey, President of UMG’s
Operations and Advanced Media. “With Dolby Atmos, Automatic
For The People delivers a powerful and emotional experience.
At UMG, we’re working closely with artists, producers and other
members of the creative community to release even more albums in
this incredibly immersive format.”
For more information: www.remhq.com
About Craft Recordings
Craft Recordings is home to one of the largest and most
prestigious collections of master recordings and compositions in
the world. Craft creates thoughtfully curated, comprehensive
packages, with a meticulous devotion to quality and a commitment to
preservation. As part of this process, Craft avidly partners with
artists and estates to uphold and enhance the catalog’s musical
heritage, ensuring that these recordings endure for new generations
to discover. Craft Recordings is the catalog division of Concord
Music Group.
About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based
entertainment, with a broad array of businesses engaged in recorded
music, music publishing, merchandising and audiovisual content in
more than 60 countries. Featuring the most comprehensive catalog of
recordings and songs across every musical genre, UMG identifies and
develops artists and produces and distributes the most critically
acclaimed and commercially successful music in the world. Committed
to artistry, innovation and entrepreneurship, UMG fosters the
development of services, platforms and business models in order to
broaden artistic and commercial opportunities for our artists and
create new experiences for fans. Universal Music Group is a Vivendi
company. Find out more at: http://www.universalmusic.com.
About Dolby Atmos
Dolby Atmos delivers moving audio — sound that can be precisely
placed and moved anywhere in three-dimensional space, including
overhead. It brings entertainment alive all around the audience in
a powerfully immersive and emotive experience. To learn more about
Dolby Atmos, visit www.dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) creates audio, video, and voice
technologies that transform entertainment and communications in
mobile devices, at the cinema, at home, and at work. For more than
50 years, sight and sound experiences have become more vibrant,
clear, and powerful in Dolby. For more information, please visit
www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered
trademarks of Dolby Laboratories. DLB-G
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Dolby LaboratoriesJenn Newhart, +1
831-435-9777jennifer.newhart@dolby.comorCraft RecordingsJoel
AmsterdamJoel.amsterdam@concordmusicgroup.comorUniversal Music
GroupAndy Fixmer, +1 310-865-0132Andy.fixmer@umusic.com
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