Alibaba Group’s Tmall Supports New York Fashion Week: The Shows
September 13 2017 - 8:00AM
Business Wire
U.S. Designers to be Featured at the Tmall
2017 ‘See-Now Buy-Now’ Fashion Show Ahead of 11.11, the World’s
Largest Shopping Day
Alibaba Group’s (NYSE:BABA) Tmall, China’s largest consumer
platform for brands and retailers, announced that it has become an
official partner of New York Fashion Week (NYFW): The Shows, in
association with Suntchi, to help U.S. designers and brands
leverage Alibaba’s scale and technology to reach the China market
for the first time.
As part of the collaboration, Alibaba has selected designers
from NYFW to be featured in Tmall’s 2017 second-annual ‘see-now
buy-now’ fashion show, a global fashion event taking place this
October in the run-up to Alibaba’s 11.11 Global Shopping Festival,
the biggest shopping day in the world. Last year, Alibaba
livestreamed this event to seven million viewers and featured more
than 50 international brands. By collaborating with Alibaba,
leading U.S. designers such as Opening Ceremony and Robert Geller
will gain first-time exposure to the more than half a billion
consumers visiting Alibaba’s platforms.
In an effort to encourage cross-cultural exchange between the
U.S. and China, the partnership will also introduce “NYFW: China
Day,” a unique event featuring leading Chinese designers selected
from the Tmall 2017 ‘see-now buy-now’ fashion show, during NYFW:
The Shows in September 2018.
“We are thrilled to support NYFW: The Shows to bring U.S. brands
and retailers the ability to reach the ever-growing Chinese
consumer base,” said Michael Evans, Alibaba Group President.
“Alibaba’s scale, technology and deep consumer insight provides
brands and designers with truly unique offerings to engage with
consumers in the world’s largest market in new and innovative
ways.”
"We started Opening Ceremony 15 years ago, inspired by a trip we
took to Hong Kong. With family roots grounded in China, it is so
exciting to partner with such an impactful company like Alibaba to
share our story and expand our global footprint," said Humberto
Leon and Carol Lim, founders of Opening Ceremony.
“We are excited to start building our brand in China, and
tailoring our shopping experience using Alibaba’s innovative
technology to make our brand more accessible to the growing base of
Chinese consumers, which is critical to our global expansion,” said
designer Robert Geller.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba, and that it will be a company that lasts at least 102
years.
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version on businesswire.com: http://www.businesswire.com/news/home/20170913005609/en/
Alibaba GroupSharon Chan, +1
415-361-8219sharon.chan@alibaba-inc.com
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