Clear Channel Airports Awarded Five Year Contract Renewal with Clinton National Airport (LIT) to Provide Cutting Edge Media N...
September 12 2017 - 03:53PM
Business Wire
New Five-Year Extension Will Help Advertisers Reach 1.9
Million Annual Passengers at Vibrant Airport
Clear Channel Airports (CCA), a brand division of Clear Channel
Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia
Inc., today announced it has been awarded a five-year partnership
renewal with Bill and Hillary Clinton National Airport (LIT) to
provide state of the art advertising solutions. The latest
advertising network will allow brands to reach approximately 1.9
million annual travelers passing through the airport. The new
agreement went into effect on June 1, 2017 with the new advertising
program launching December 15, 2017.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170912006718/en/
A new digital video wall is one of a
number of media assets Clear Channel Airports will bring to
advertisers at Bill and Hillary Clinton National Airport. (Photo:
Business Wire)
Clear Channel Airports has been the incumbent concessionaire at
Clinton National Airport since 2012. Clinton National Airport is
Arkansas’s largest commercial service airport hosting five airlines
with dozens of daily departures and nonstop service to 12
destinations. A $25 million concourse renovation is nearing
completion.
As the capital of Arkansas, Little Rock is a cultural, economic,
government, and transportation center within Arkansas and the
South. Industries currently driving economic growth for the city
include advanced manufacturing, aerospace, innovation, healthcare
and non-profits.
The new advanced advertising program at Clinton National Airport
will include an aesthetically balanced network that integrates
technology and symmetry to deliver advertising messages in creative
ways while enhancing the passenger experience. Specific elements
include:
- An LED Video Wall;
- Lit Tension Fabric Displays; and
- A Digital Reservation Center.
“We’re pleased that Clear Channel Airports will provide
additional high-tech opportunities to help businesses reach their
marketing goals,” said Ronald F. Mathieu, airport executive
director. “Research shows that the demographics of Little Rock
passengers are among some of the most sought after, which can make
airport advertising very effective.”
“With growing passenger traffic and the flourishing economy of
Little Rock, this is a very exciting time for us to extend our
partnership with Clinton National Airport,” said Morten Gotterup,
President, Clear Channel Airports. “Little Rock continues to draw a
highly educated, affluent frequent flyer passenger base making
Clinton National Airport a very attractive advertising venue for
national and regional brands. We are eager to begin implementing
our new media network that will surely take the passenger
experience to the next level.”
Clear Channel Airports representatives will be at the Clinton
National Airport the week of September 18. For an appointment to
see demonstrations and renderings contact Dan Devine, Project Sales
Manager, 610-944-2130 or danieldevine@clearchannel.com.
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a brand division of Clear Channel Outdoor
Americas (NYSE:CCO), one of the world's largest outdoor advertising
companies, currently operates more than 280 airport programs across
the globe and has a presence in 32 of the top 50 U.S. markets with
major airports. More information can be found on Clear Channel
Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com.
Like us on Facebook at facebook.com/CCOutdoor.Follow us on
Twitter at twitter.com/CCOutdoorNA.
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version on businesswire.com: http://www.businesswire.com/news/home/20170912006718/en/
Clear Channel Outdoor AmericasJason D. King,
212-812-0064jasondking@clearchannel.com
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