Apple® today introduced the new Apple TV® 4K designed to deliver
a stunning cinematic experience at home. With support for both 4K
and High Dynamic Range (HDR), Apple TV 4K features unbelievably
sharp, crisp images, richer, more true-to-life colors, and far
greater detail in both dark and bright scenes. With Apple TV 4K,
viewers can enjoy a growing selection of 4K HDR movies on iTunes®.
iTunes users will get automatic upgrades of HD titles in their
existing iTunes library to 4K HDR versions when they become
available. Apple TV 4K will also offer 4K HDR content from popular
video services, including Netflix and Amazon Prime Video, coming
soon.*
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170912006576/en/
Apple TV 4K brings home the magic of
cinema with 4K and HDR. (Photo: Business Wire)
"Bring the magic of the cinema straight to your living room with
the new Apple TV 4K,” said Eddy Cue, Apple’s senior vice president
of Internet Software and Services. “Customers will love watching
stunning 4K HDR movies from an impressive catalog on iTunes, while
also getting automatic upgrades of 4K HDR movies already in their
iTunes library and enjoying 4K content on services like Netflix and
Amazon Prime Video, coming soon.”
4K & HDR
Built on the groundbreaking A10X Fusion chip — the same chip
that powers iPad Pro® — the new Apple TV 4K delivers a vivid 4K HDR
experience.
• Support for both Dolby Vision and HDR10 ensures users can
enjoy incredible-looking TV shows and movies on any HDR TV.
• Built-in high-performance 4K video scaler makes HD content
look better than ever on a 4K TV.
• Always outputting to the highest resolution possible allows
viewers to get the most out of their TV, whether it’s an older HDTV
or the latest 4K Dolby Vision OLED.
• Automatic detection of a 4K TV’s capabilities optimizes setup
for the best quality picture.
Siri & the Apple TV App
Siri® and the Apple TV app are easy ways to find and play
exactly what you want. The TV app brings all your favorite shows
and movies together, and Siri makes it possible to search and
access content across Apple TV using just your voice.
• The TV app supports over 60 services on Apple TV and iOS
devices, with more being added all the time. Whether you’re at home
or on the go, it’s easy to discover and watch TV shows and movies
from multiple apps in one place.
• Siri is smart about 4K HDR, so it’s unbelievably simple to
find movies and TV shows in the highest picture quality across your
apps (e.g., “Show me movies in 4K”).
• Later this year, the TV app is making it easier than ever to
watch and get updates about live sports just by saying “Watch the
Warriors game” or “What’s the score of the Cubs game?”
• Sports fans in the US will be able to track their favorite
teams and get on-screen notifications whenever they are playing, as
well as see all the teams, leagues and sporting events currently
playing through a dedicated Sports tab.**
• Starting this month, the TV app will be available in Australia
and Canada, in addition to the US. And, by the end of the year, it
will expand to France, Germany, Norway, Sweden and the UK.
Apple TV at Home
Apple TV is the perfect addition to any household, with great
apps from the App Store® on Apple TV, as well as photos, videos,
music and more. If you already own an iPhone® or iPad®, there’s no
better choice in the living room than Apple TV.
• Users can share recent photos and videos from iPhone and iPad,
including the best Memories, with friends and family on the biggest
screen, with iCloud® on Apple TV.
• It’s also simple to send movies, TV shows, home videos and
photos from iPhone or iPad instantly to the TV using AirPlay® from
your iOS devices.
• With support for AirPlay 2, coming later this year, Apple TV
can control multiple AirPlay 2-compatible speakers as well as your
home theater speakers to create the ultimate home music
experience.
• Apple TV goes beyond entertainment to help deliver on Apple’s
vision of the smart home. Since Apple TV is always at home, it’s
perfectly suited to act as a home hub for all of your HomeKit™
accessories, enabling remote access as well as automated control
(e.g., automatically turning on the lights at sunset).
Pricing & Availability
Apple TV 4K starts at $179 (US) for 32GB or $199 (US) for 64GB,
joining Apple TV (4th generation) 32GB at $149 (US), available from
Apple.com and Apple Stores, as well as through select Apple
Authorized Resellers and carriers (prices may vary). Customers will
be able to order both Apple TV 4K models beginning Friday,
September 15, with availability beginning Friday, September 22. For
more information, visit apple.com/tv.
* Subscription may be required to access some content. Not all
content is available in 4K HDR. 4K resolution requires 4K capable
TV. Playback quality will depend on hardware and Internet
connection.
** Live sports are subject to blackout.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2017 Apple Inc. All rights reserved. Apple, Apple logo, Apple
TV, iTunes, iPad Pro, Siri, App Store, iPhone, iPad, iCloud,
AirPlay, HomeKit and Apple Store are trademarks of Apple. Other
company and product names may be trademarks of their respective
owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170912006576/en/
AppleBernadette Simpao, 669-227-9273bsimpao@apple.comChristine
Monaghan, 408-974-8850cmonaghan@apple.com
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