MANILA, Philippines,
Sept. 11, 2017 /PRNewswire/ --
Cloudera, Inc. (NYSE: CLDR), the modern platform for machine
learning and analytics optimized for the cloud, announced that
Globe Telecom has used the Cloudera platform to successfully
enhance customer experience and deliver real-time targeted
marketing campaigns and offers to its 60 million customers. Globe
Telecom, a leading provider of telecommunication services in
the Philippines, is using machine
learning with Cloudera to enrich customer experiences across
channels and deliver targeted and optimized products and services,
while maintaining compliance with the latest industry data
regulations.
As expanding numbers of consumers adopt a digital lifestyle,
telecommunications companies like Globe Telecom are looking to
manage the increased volume of data with technologies like the
Internet of Things (IoT) to glean real-time insights of consumer
behavior.
Globe Telecom's mobile data traffic grew 85 percent from 151
petabytes (PB) in 2016 to 280 PB this year and mobile data is a
growing and significant contributor to total mobile revenues for
the first half of 2017 versus the similar period a year ago,
according to Globe's quarterly results announcement.
"To sustain our growth, we are always looking for ways to
improve customer experiences across our channels and touchpoints.
Our ability to strategically manage and monetize information about
our customers will enable us to deliver value-added products and
further differentiate ourselves in today's competitive business
landscape," said Gil Genio, Chief
Technology and Information Officer at Globe Telecom.
With Cloudera Enterprise now at the core of Globe Telecom's data
management architecture, the increasing volumes of data are
ingested from different sources and channels into a centralized
data hub and made available to all employees across the
organization with full fidelity and security.
"Telecommunications companies are known for the large amount of
consumer data they collect daily, but are challenged to manage and
use the data effectively," said Mark
Micallef, regional vice president, Asia Pacific and Japan at Cloudera. "Cloudera's platform scales
to today's and future data volumes and delivers machine learning
and advanced analytics techniques to become data and insight
driven. Globe Telecom can now use data to gain valuable insights,
make accurate business decisions faster and deliver targeted
marketing campaigns and offers to enhance their customer's
experience."
Additional Resources
- Watch Cloudera E-Sessions online to gain first hand insights
into data science principles, practices, applications and
solutions
- Read more about how Cloudera Enterprise is powering the
telecommunications industry
About Globe Telecommunications
Globe Telecom is the
leading full service telecommunications company in the Philippines, serving the needs of
consumers and businesses across an entire suite of products and
services including mobile, fixed, broadband, data connections,
internet and managed services. Its principals are Ayala Corporation
and Singtel who are acknowledged industry leaders in the country
and in the region. For more information, visit globe.com.ph. Follow
us on Twitter: twitter.com/talk2Globe and Facebook:
facebook.com/GlobePH.
About Cloudera
At Cloudera, we believe that data can
make what is impossible today, possible tomorrow. We empower people
to transform complex data into clear and actionable insights. We
are the modern platform for machine learning and analytics
optimized for the cloud. The world's largest enterprises trust
Cloudera to help solve their most challenging business problems.
Learn more at cloudera.com.
Connect with Cloudera
About Cloudera:
cloudera.com/more/about.html
Read our VISION blog: vision.cloudera.com/ and Engineering blog:
blog.cloudera.com/
Follow us on Twitter: twitter.com/cloudera
Visit us on Facebook: facebook.com/cloudera
Join the Cloudera Community: community.cloudera.com
Read about our customers' successes:
cloudera.com/more/customers.html
https://www.cloudera.com/customers.html
Cloudera, Hue
and associated marks are trademarks or registered trademarks
of Cloudera Inc. All other company and product names may be
trademarks of their respective owners.
This press release contains forward-looking statements
including, among other things, statements regarding the expected
performance and benefits of Cloudera's offerings. The words
"believe," "may," "will," "plan," "expect," and similar expressions
are intended to identify forward-looking statements. These
forward-looking statements are subject to risks, uncertainties, and
assumptions. If the risks materialize or assumptions prove
incorrect, actual results could differ materially from the results
implied by these forward-looking statements. Risks include, but are
not limited to, risks described in our filings with the Securities
and Exchange Commission (SEC), including our Form S-1 Registration
Statement, and our future reports that we may file with the SEC
from time to time, which could cause actual results to vary from
expectations. Cloudera assumes no obligation to, and does not
currently intend to, update any such forward-looking statements
after the date of this release.
View original content with
multimedia:http://www.prnewswire.com/news-releases/cloudera-enables-globe-telecom-to-manage-mobile-data-growth-and-boost-customer-experience-with-machine-learning-300516665.html
SOURCE Cloudera, Inc.