Nationstar Rebrands as Mr. Cooper
August 21 2017 - 10:45AM
Business Wire
Brand launch marks another step in the
company’s customer-centric and purpose-driven transformation
Nationstar Mortgage Holdings Inc. (NYSE: NSM) (“Nationstar”)
today officially unveiled a new brand name, Mr. CooperSM, for its
mortgage servicing and originations operation. The new brand is a
tangible expression of the company’s dedication to making the
mortgage process more rewarding for its more than 3 million
customers.
“We’re excited to officially become Mr. Cooper and will continue
our efforts to transform the way we do business,” said Jay Bray,
Chairman and CEO of Nationstar. “We took a look in the mirror and
realized that in order to build trust with homeowners and those who
wish to own a home one day, our organization and our industry
needed a change. Mr. Cooper is a symbol of the transformation we’re
undergoing to create an incredible customer experience.”
More than just a brand name change, the company has made
significant investments in its team, technology and processes to
ensure customers have a caring, transparent and seamless experience
that best fits their needs.
Customer Experience:
- In response to customer feedback, the
company moved its international call centers to the United States,
bringing service closer to customers.
- The company also eliminated all online
transaction fees for on-time payments, enhancing the customer
experience.
- Additionally, in the past year alone,
team members across the entire company engaged in more than 50,000
hours of incremental customer experience training to ensure
everyone is equipped with the tools and resources needed to deliver
the Mr. Cooper promise.
Tools and Technology:
- Mr. Cooper is investing in research and
development, coupling the latest technology with a personal and
customized experience. On top of a completely upgraded
user-friendly website, the company rolled out Street SmartsTM from
Mr. CooperSM, a digital home loan advisor that can deliver custom
insights on a customer’s loan, home and neighborhood all through
the ease of the company’s website and mobile app.
- In the near future, Mr. Cooper will be
launching an exciting new technology that will further help current
customers and prospective homeowners optimize their household
finances.
- Mr. Cooper will be offering a unique
service to homebuyers and sellers that allows them access to a
panel of qualified local real estate agents in their area and may
also allow them to earn cash rebates at the sale or purchase of a
home.
Mr. Cooper Home Rewards Credit Card:
- Mr. Cooper customers will soon be able
to apply for a credit card that offers rewards to be applied to the
principal balance of their home loan with Mr. Cooper.
After vetting name options with customers, the name Mr. Cooper
was selected to personify the next generation of home loan
servicing and lending. It represents a more personal relationship
customers can have with their home loan company by recognizing the
critical role of a customer advocate in delivering a positive home
loan experience.
“Driven by our purpose to keep the dream of homeownership alive,
each of our 7,000 team members strives every day to emulate the
core values of Mr. Cooper as we continue on our journey to put the
service back in servicing,” said Bray.
In celebration of this transformation, Bray will ring The
Opening Bell® today at the New York Stock Exchange, ringing in a
new day and a new brand. Several team members will join Bray, each
selected for their role in the successful launch of Mr. Cooper and
their embodiment of Mr. Cooper core values.
Customers can visit www.mrcooper.com to learn more about the
brand transformation. Other Nationstar Mortgage Holdings Inc.
brands that will not be impacted and will continue operating under
their current brand names include Champion Mortgage and Xome®.
About Mr. Cooper
Mr. Cooper is the consumer brand for the forward mortgage
servicing and originations operation of Nationstar Mortgage
Holdings Inc. (NYSE: NSM). Based in Dallas, Texas, Mr. Cooper is
one of the largest home loan servicers in the country focused on
delivering a variety of servicing and lending products, services
and technologies to make the home loan process more rewarding and
less worrisome. Please visit www.mrcooper.com for the latest news
and information.
About Nationstar Mortgage Holdings Inc.
Based in Dallas, Texas, Nationstar Mortgage Holdings Inc. (NYSE:
NSM) provides quality servicing, origination and transaction based
services related principally to single-family residences throughout
the United States. Please visit www.nationstarholdings.com for the
latest news and information about Nationstar.
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Nationstar Mortgage Holdings Inc.Christen
ReyengaMediaRelations@nationstarmail.com
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