Leading premium streaming service successfully
launched “Hulu with Live TV” leveraging AWS
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company
(NASDAQ: AMZN), announced that Hulu has selected AWS as its cloud
provider, and leveraged AWS to launch its new, over-the-top (OTT)
live TV service. Hulu turned to AWS for a scalable, agile, and cost
effective infrastructure to support the addition of more than 50
live channels for the Hulu with Live TV launch in May 2017. Running
its live TV service on AWS’s reliable and secure infrastructure
allows Hulu to deliver a great viewer experience, even in times of
rapid spikes in viewership and traffic. AWS’s comprehensive cloud
offering allows Hulu to focus on innovating OTT delivery for its
highly personalized viewer experience instead of managing
infrastructure.
“Hulu is redefining the television experience for viewers and we
have set the technical bar much higher by bringing live TV into the
mix,” said Rafael Soltanovich, Vice President, Software development
at Hulu. “We selected AWS as our cloud provider because of its
leading breadth and depth of capabilities. The elasticity, agility,
and security they provide were key to deploying our new service.
Putting our stream ingest, repackaging, DVR storage, and origin
serving on AWS freed us from having to build out data centers and
led to a faster time to market with higher availability.”
“Leaders in media and entertainment like Hulu are looking for
more efficient ways to build scalable streaming and OTT solutions,”
said Mike Clayville, Vice President, Worldwide Commercial Sales at
AWS. “AWS’s unmatched scalability and reliability allow Hulu to
continue to innovate and break new ground – like delivering live TV
alongside their extensive on-demand programming – without having to
spend millions of dollars and thousands of person hours building
and managing data centers.”
Hulu joins a growing list of media companies and broadcasters
running their media supply chains and OTT delivery pipelines on
AWS, including Amazon Video, AOL, BBC, Channel 4, C-SPAN, Daily
Voice, Discovery Communications, Flipboard, GoPro, Guardian News
& Media, Hearst Corporation, LIONSGATE, NDTV, Netflix, News
International, News UK, Newsweek, PBS, Simfy Africa, Sony DADC,
SoundCloud, Spotify, Time Inc., and United Daily News.
About Amazon Web Services
For 11 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over
90 fully featured services for compute, storage, networking,
database, analytics, application services, deployment, management,
developer, mobile, Internet of Things (IoT), Artificial
Intelligence (AI), security, hybrid, and enterprise applications,
from 44 Availability Zones (AZs) across 16 geographic regions in
the U.S., Australia, Brazil, Canada, China, Germany, India,
Ireland, Japan, Korea, Singapore, and the UK. AWS services are
trusted by millions of active customers around the world –
including the fastest growing startups, largest enterprises, and
leading government agencies – to power their infrastructure, make
them more agile, and lower costs. To learn more about AWS, visit
https://aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
About Hulu
Hulu is a leading premium streaming service that offers instant
access to live and on demand channels, original series and films,
and a premium library TV and movies to millions of subscribers in
the U.S. Since its launch in 2008, Hulu has consistently been at
the forefront of entertainment and technology. Hulu is the only
streaming service that offers both ad-supported and commercial-free
current season shows from the largest U.S. broadcast networks;
libraries of hit TV series and films; and acclaimed original series
including the Emmy nominated drama series The Handmaid’s Tale, The
Mindy Project, The Path, 11.22.63, the Golden Globe® nominated
comedy series Casual, as well as the upcoming Future Man and The
Looming Tower. In 2017, Hulu added live news, entertainment and
sports from 21st Century Fox, The Walt Disney Company,
NBCUniversal, CBS Corporation, Turner Networks, A+E Networks and
Scripps Networks Interactive to its offering – making it the only
TV service that brings together live, on-demand, originals, and
library content all in one place, across living room and mobile
devices.
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