Artem Ltd. overcame design challenges to
produce over 20 realistic miniature houses and 10 shells for
Zoopla’s ‘Crab World’ TV advert, using Stratasys multi-material,
multi-color 3D printing capabilities.
“From the beginning, I knew this was a job for
3D printing. It would have been impossible to achieve the level of
realism required with conventional, hand model-making,” – Simon
Tayler, Owner, Artem Ltd.
Stratasys Ltd. (Nasdaq:SSYS), a global leader in applied
additive technology solutions, today announced that special effects
company, Artem Ltd. overcame traditional design challenges to
create highly realistic miniature houses and shells for its ‘Crab
World’ TV campaign, thanks to Stratasys multi-material, multi-color
3D printing technology.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170814005427/en/
Artem was tasked with creating small,
highly realistic models for the Zoopla TV Advert. Using Stratasys'
multi-color, multi-material 3D printing capabilities, over 20
realistic model homes and 10 crab shells were produced. (Photo:
Business Wire)
The charming advert for UK property website, Zoopla, was shot on
a beach in Costa Rica and features numerous hermit crabs ‘moving
into’ shells topped with miniature houses. All the shells and
houses were 3D printed using Stratasys’ multi-color, multi-material
3D printing capabilities.
Simon Tayler, Owner, Creative Director and Designer at Artem
Ltd., was tasked with creating small, highly detailed, realistic
models. “From the beginning, I knew this was a job for 3D printing.
It would have been impossible to achieve the level of realism
required with conventional, hand model-making,” he explains. With
Stratasys’ ecosystem of 3D printing solutions and expertise, Simon
and his team were freed from the traditional design constraints
associated with this type of model making.
Intricate and Realistic 3D Printed Models
Accuracy was essential; the production team had large ambitions
to convince real-life hermit crabs to inhabit the 3D printed shells
for the duration of filming.
“We were keen to do all we could to ensure that these shells
weren’t rejected and would not harm the crabs,” continues Tayler.
“With Stratasys’ multi-color, multi-material 3D printing, we were
able to mirror every curve, bump and nook of a shell’s natural
shape, including the interior.” Using scans of shells obtained
on-site in Costa Rica, Tayler and his team produced the
high-quality 3D shell models using Stratasys’ tough Digital ABS
material.
Complete customization
In total, the team produced over 20 model houses for the top of
the shells, comprising of numerous different shapes and sizes. Each
model mirrors an architectural style currently popular in the
UK.
Stratasys’ 3D printing technolgy enabled Simon and his team to
purposefully customize all 20 designs. From townhouses to country
cottages, the models were no bigger than a match box.
“With 3D printing, we could work with minute details like
individual tiles or roof or brick texture that was only 30mm across
without losing any element of realism,” says Tayler. “Thanks to the
capabilities of the Stratasys Connex3 3D Printer and respective
materials, each house was 3D printed in an impressive 16-micron
resolution for incredible accuracy.”
Accelerated Time to Market
Tayler and his team had one month to design and produce the
models for the shoot. According to the team, the elaborate
production needed technology that could deliver a realistic product
in a strict time frame. The 3D printed models were produced within
an extremely short-lead time thanks to Stratasys’ color,
multi-material professional 3D printing solutions. Perfectly
mimicking the intended product, the models were 3D printed in just
under a week, with the machines running around-the-clock to meet
the deadline.
In collaboration with Riff Raff Films and creative agency 101,
the advert is currently being broadcast on TV in the UK where it
will form part of a long-running, multi-series campaign.
See the full advertisement here, along with the ‘making of’
video here.
About Stratasys
Stratasys (NASDAQ: SSYS) is a global leader in applied additive
technology solutions for industries including Aerospace,
Automotive, Healthcare, Consumer Products and Education. For nearly
30 years, a deep and ongoing focus on customers’ business
requirements has fueled purposeful innovations—1,200 granted and
pending additive technology patents to date—that create new value
across product lifecycle processes, from design prototypes to
manufacturing tools and final production parts. The Stratasys 3D
printing ecosystem of solutions and expertise—advanced materials;
software with voxel level control; precise, repeatable and reliable
FDM and PolyJet 3D printers; application-based expert services;
on-demand parts and industry-defining partnerships—works to ensure
seamless integration into each customer’s evolving workflow.
Fulfilling the real-world potential of additive, Stratasys delivers
breakthrough industry-specific applications that accelerate
business processes, optimize value chains and drive business
performance improvements for thousands of future-ready leaders
around the world.Corporate Headquarters: Minneapolis, Minnesota and
Rehovot, Israel.Online at: www.stratasys.com,
http://blog.stratasys.com and LinkedIn.
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version on businesswire.com: http://www.businesswire.com/news/home/20170814005427/en/
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