SAN FRANCISCO, Aug. 9, 2017 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced that
Shazam—one of the world's most popular apps—has successfully
deployed Salesforce Einstein Analytics, dramatically increasing
productivity for the company's executives and sales leadership. The
Shazam app has been downloaded more than 1 billion times and used
more than 20 million times each day, across 190 countries. With
Einstein Analytics, Shazam has improved the quality of data from
its massive user base, targeted more granular customer segments and
reduced requests for reports from its core analytics team.
In just more than six weeks, Shazam has experienced 752 percent
return on investment (ROI) with its Einstein Analytics deployment,
according to a study by Nucleus Research. Shazam also deployed
Einstein Analytics without employing external consultants. The
deployment provides an average annual benefit of $246,896 due to increased productivity and time
saved.
Previously, Shazam relied on spreadsheets for internal reporting
and managing sales to advertisers. This meant the organization
lacked a single source of truth, with siloed data from various
geographies scattered across multiple spreadsheets. Additionally,
its analytics team faced a continuous backlog of time-consuming
requests for reports from executives and sales teams.
Einstein Analytics empowers Shazam's sales team to run reports
on their own to quickly find the insights they need in regards to
pipeline, customer segmentation and price optimization. In
addition, Shazam's chief revenue officer is able to get a daily
pulse on where the company stands, what opportunities are open and
closed and where teams should be focusing their efforts. Business
users now have a self-service, easy to use dashboard to surface
actionable insights on their own, and analysts can now spend more
time performing complex analysis on the data and trends instead of
manually pulling and compiling the data for weekly reports.
Furthermore, analysts now have 15 percent of their time back—time
that was previously spent cleaning data—which can now be spent on
tasks better suited to their advanced skills. Beyond productivity,
Einstein Analytics helps Shazam identify more granular patterns
across customers, allowing sales teams to more accurately target
their customer base.
"With Einstein Analytics, we've replaced manual, weekly reports
that were sent out to leadership teams with dynamic, self-serve
dashboards that are available whenever and wherever our employees
are working around the world," said Pete
Miles, vice president of advertising operations, Shazam. "No
other product out there brings Shazam as much value to analysts,
VPs and even our CRO, who opens the Einstein Analytics app every
morning to understand how teams are functioning."
"Einstein Analytics offers out of the box capabilities that
empower sales users to get up and running quickly with advanced
analytics," said Ketan Karkhanis, GM
of Salesforce Analytics. "Shazam has made analytics a front office
imperative and not a back office function. When every employee in
your company is empowered with actionable insights, they become
trailblazers — they do their jobs better, provide more personalized
customer experiences and in turn, take the company to new
heights."
"Shazam needed a solution that would help increase efficiency
and reduce requests for reports from the core analytics team.
Nucleus found that Salesforce Einstein Analytics helped increase
productivity for the chief revenue officer (CRO), the sales VPs,
and the analytics team. In addition, the deployment helped Shazam
maintain clean data for improved customer segmentation and more
effective sales efforts," said Barbara
Peck, principal analyst, Nucleus Research.
Nucleus Research has awarded Shazam a prestigious 2017 ROI Award
for its implementation of Einstein Analytics. This award recognizes
the top 10 companies whose deployment of IT solutions has produced
a positive, bottom-line financial ROI.
About Salesforce Analytics
Salesforce Analytics brings
the power of reports, dashboards and advanced analytics with AI to
the world's #1 CRM platform. Millions of Salesforce users have used
reports and dashboards to quickly look up their data, understand
performance and communicate actions and results. Einstein Analytics
apps for sales, service, marketing and more are pre-configured with
role-specific KPIs built in Salesforce, providing users with an
intuitive, self-service way to drill into the most up-to-date data,
uncover insights, collaborate and take instant action from any
device. And now, their analytics journey can continue with Einstein
Discovery, using AI to automatically surface CRM insights and
recommend actions to accelerate sales, improve customer service and
optimize marketing campaigns. Only Salesforce infuses AI and
machine learning from start to finish in the CRM experience to
guide business users with action-oriented intelligence that allows
them to make smarter decisions.
Additional Information
- The Nucleus Research ROI Case Study on Shazam's use of Einstein
Analytics is available here:
https://www.salesforce.com/form/analytics/shazam-roi-case-study.jsp
-
- This ROI study was developed by Nucleus Research. Salesforce
has purchased the rights to reprint the ROI study.
- To understand how Shazam uses Einstein Analytics, watch:
https://www.youtube.com/watch?v=lFbthAmOYRw
- To learn more about Einstein Analytics, please visit:
https://www.salesforce.com/products/analytics-cloud/overview/
- To learn how Einstein Analytics helps every CRM user become a
citizen data scientist, please visit:
https://trailhead.salesforce.com/en/trails/wave_analytics_explorer
About Shazam
Shazam is one of the most popular apps of
all time, used by hundreds of millions of people to magically
connect to the world around them. Building on its pioneering
leadership in music identification, Shazam now helps people
discover, interact with, and share audio, video, printed or
augmented reality content—and lets music fans follow their favorite
artists to share in the thrill of discovery. The app has been
downloaded over one billion times, in over 190 countries, and users
Shazam over 20 million times each day. For more information, please
visit www.shazam.com.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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SOURCE Salesforce