Cathay Pacific, Alibaba Group and Ant Financial Collaborate to Explore Enhancements in Travel Services
August 04 2017 - 5:43AM
Business Wire
Scope of collaboration encompasses marketing,
cloud computing and payments solutions
Alibaba Group Holding Limited (NYSE: BABA), Ant Financial
Services Group, Alibaba Group’s related companies, and Hong
Kong-based carrier Cathay Pacific today announced a strategic
cooperation to explore a range of initiatives to capture the
enormous potential of outbound travel among Chinese consumers and
to enhance the overall customer experience.
The link-up connects Cathay Pacific with three key businesses
within Alibaba’s ecosystem – travel services, cloud computing and
payments. By examining a number of potential solutions under the
cooperative framework based on the strengths of each party,
passengers of Cathay Pacific will benefit from optimised travel
experiences. Alibaba’s consumer insights, developed based on its
507 million-strong mobile active users1, will also support the
carrier to accurately and effectively reach a wider range of
travellers.
Under the framework, Alibaba’s travel services platform Fliggy
will allow Cathay Pacific’s passengers an enhanced level of
customisation when planning their journeys. The two parties plan to
seek other collaboration opportunities to promote global travel
among Chinese consumers, building on the success of Cathay
Pacific’s flagship store on the platform.
Alibaba Cloud, the cloud computing arm of Alibaba Group, will
support Cathay Pacific with its best-in-class cloud computing
services, powered by its data centers and global network resources
in 14 regions. Both parties will explore opportunities for joint
development to drive innovation and boost operational
efficiency.
Alipay, an online and mobile payment platform operated by Ant
Financial, will work with Cathay Pacific to explore payment service
options at different touch points along the passenger journey. The
two parties also intend to work towards deeper collaboration on
marketing initiatives as well.
Cathay Pacific Chief Customer and Commercial Officer Paul Loo
said: “This is an important milestone for Cathay Pacific and
Alibaba Group. Following our flagship store on Fliggy, we are
pleased to elevate our cooperation with the largest retail commerce
company of the world. Cathay Pacific and Alibaba Group have always
been focusing on providing premium services to our customers. We
believe this strategic cooperation will offer more choices and
better user experiences for travellers in the future.”
Jerry Hu, Vice President of Alibaba Group, said: “We are
thrilled to have the opportunity to play a role in the next chapter
of the digital transformation of a respected international carrier
like Cathay Pacific. This collaboration will make significant
inroads to demonstrate how airlines can enhance their approach to
operations, marketing and customer management by leveraging on
advanced technologies. Alibaba Group and our related company, Ant
Financial, continue to make progress in many sectors, showing how
we can drive change through advanced technologies and
insights.”
About Cathay Pacific and Cathay Dragon
Cathay Pacific is a Hong Kong-based airline offering scheduled
passenger and cargo services to some 200 destinations worldwide,
using an ultra-modern fleet of more than 140 wide-body aircraft.
Cathay Pacific believes in providing its customers with
award-winning products and services at every stage of their
journey, in line with its philosophy of a “Life Well Travelled”.
Cathay Dragon is a wholly-owned subsidiary of Cathay Pacific. The
airline operates a fleet of 46 passenger aircraft serving 53
regional destinations, including 23 cities in Mainland China.
Cathay Dragon is widely recognised for its product and service
quality, winning numerous awards and accolades in recent years. For
more information, visit www.cathaypacific.com
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba, and that it will be a company that lasts at least 102
years.
About Ant Financial
Ant Financial Services Group is focused on serving small and
micro enterprises, as well as consumers. With the vision “bring the
world equal opportunities,” Ant Financial is dedicated to building
an open ecosystem of Internet thinking and technologies while
working with other financial institutions to support the future
financial needs of society. Businesses operated by Ant Financial
Services Group include Alipay, Ant Fortune, Zhima Credit and
MYbank.
1 In March 2017, the various mobile apps that consumers use to
access Alibaba Group’s China retail marketplaces had 507 million
mobile MAUs.
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version on businesswire.com: http://www.businesswire.com/news/home/20170804005266/en/
Cathay Pacific:Thomas Lau, +852 2747 5362Corporate Affairs
Managerthomas_lau@cathaypacific.comorAlibaba Group:Deborah Tsui,
+852 9372 2226Director, Corporate
Affairsdeborah.tsui@alibaba-inc.com
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