Marin Software Publishes Playbook on Creating Effective Cross-Channel Ad Campaigns
July 27 2017 - 4:22PM
Today, Marin Software Incorporated (NYSE:MRIN), a leading
provider of cross-channel, cross-device, enterprise marketing
software for advertisers and agencies, released a guide for digital
marketers detailing how to effectively implement coordinated search
and social ad campaigns. The guide,
Google +
Facebook: A Playbook for Cross-Channel
Advertising Success, is available for free download on
Marin Software’s website.
According to a study Marin Software conducted with over 200
digital marketers, a combined search and social strategy leads to
more purchases, with users who click both a search and social ad
contributing approximately two times more revenue per click than
users who click search ads only. Importantly, Google and
Facebook—representing 99% of U.S. digital advertising revenue
growth in 2016—now have targeting and ad formats for every step of
the customer journey, providing digital marketers with increased
opportunities to meet goals and objectives.
Marin’s guide provides guidance and tactics for enacting
successful cross-channel advertising campaigns, including:
- Strategic plays for planning, executing, and measuring
cross-channel ad efforts
- How to perform an incremental lift test across channels
- A comprehensive reference on Google and Facebook ad formats,
and when to use them throughout the customer journey
“More and more advertisers are thinking strategically about the
search and social advertising landscape,” said Brett Loney, Product
Marketing Manager - Social at Marin Software. “We trust that our
playbook offers the kind of real-world advice that marketers are
looking for, as they vie for audience attention along each step of
the customer journey.”
ResourceGoogle + Facebook: A Playbook for
Cross-Channel Advertising Success
About Marin SoftwareMarin Software
Incorporated’s (NYSE:MRIN) mission is to give advertisers the power
to drive higher efficiency, effectiveness, and transparency in
their paid marketing programs that run on the world’s largest
publishers. Marin provides industry leading enterprise
marketing software for advertisers and agencies to measure, manage,
and optimize billions of dollars in annualized ad spend across the
web and mobile devices. Offering an integrated SaaS ad
management platform for search, social, and
display advertising, Marin helps digital marketers improve
financial performance, save time, and make better decisions.
Advertisers use Marin to create, target, and convert precise
audiences based on recent buying signals from users’ search,
social, and display interactions. Headquartered in San Francisco,
with offices in eight countries, Marin’s technology powers
marketing campaigns around the globe. For more information
about Marin Software, visit marinsoftware.com.
Forward-Looking StatementsThis press release
contains forward-looking statements including, among other things,
statements regarding Marin's business and product capabilities.
These forward-looking statements are subject to the safe harbor
provisions created by the Private Securities Litigation Reform Act
of 1995. Actual results could differ materially from those
projected in the forward-looking statements as a result of certain
risk factors, including but not limited to our ability to grow
sales to new and existing customers; our ability to expand our
sales and marketing capabilities; our ability to retain and attract
qualified management and technical personnel; delays in the release
of updates to our product platform or new features; competitive
factors, including but not limited to pricing pressures, entry of
new competitors and new applications; quarterly fluctuations in our
operating results due to a number of factors; inability to
adequately forecast our future revenues, expenses, Adjusted EBITDA,
cash flows or other financial metrics; delays, reductions or slower
growth in the amount spent on online and mobile advertising and the
development of the market for cloud-based software; progress in our
efforts to update our software platform; adverse changes in our
relationships with and access to publishers and advertising
agencies; level of usage and advertising spend managed on our
platform; our ability to expand sales of our solutions in channels
other than search advertising; any slow-down in the search
advertising market generally; shift in customer digital advertising
budgets from search to segments in which we are not as deeply
penetrated; the development of the market for digital advertising;
acceptance and continued usage of our platform and services by
customers and our ability to provide high-quality technical support
to our customers; material defects in our platform including those
resulting from any updates we introduce to our platform, service
interruptions at our single third-party data center or breaches in
our security measures; our ability to develop enhancements to our
platform; our ability to protect our intellectual property; our
ability to manage risks associated with international operations;
the impact of fluctuations in currency exchange rates, particularly
an increase in the value of the dollar; near term changes in sales
of our software services or spend under management may not be
immediately reflected in our results due to our subscription
business model; adverse changes in general economic or market
conditions; and the ability to acquire and integrate other
businesses, including our acquisitions of Perfect Audience and
SocialMoov. These forward-looking statements are based on current
expectations and are subject to uncertainties and changes in
condition, significance, value and effect as well as other risks
detailed in documents filed with the Securities and Exchange
Commission, including our most recent report on Form 10-K, recent
reports on Form 10-Q and current reports on Form 8-K which we may
file from time to time, all of which are available free of charge
at the SEC's website at www.sec.gov. Any of these risks could cause
actual results to differ materially from expectations set forth in
the forward-looking statements. All forward-looking statements in
this press release reflect Marin's expectations as of June 26,
2017. Marin assumes no obligation to, and expressly disclaims any
obligation to update any such forward-looking statements after the
date of this release.
Media Contact
Maria Breaux
Corporate Communications, Marin Software
415-814-9952
press@marinsoftware.com
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