Providing Captivating Experiences for Fans
of All Ages Across Hasbro’s Iconic Brand Portfolio & Premier
Partner Brands with Autograph Signings, Giveaways, Exclusives and
Photo Opportunities
Hasbro, Inc. (NASDAQ: HAS) is making its return to Comic-Con
International in San Diego, California, highlighting an exceptional
portfolio of blockbuster brands and experiences spanning comics,
movies, digital, action figures, and animation. Hasbro’s
TRANSFORMERS, MY LITTLE PONY, HANAZUKI, G.I. JOE, DROPMIX and
WIZARDS OF THE COAST, its premier partner brands including Disney’s
Tangled The Series, Descendant 2, STAR WARS, MARVEL, as well as
DREAMWORKS ANIMATION’S TROLLS, BEYBLADE and more, will be showcased
throughout the convention delivering unforgettable product
exclusives, panels, signings, cosplay, and sneak peeks at upcoming
entertainment. From sharing in the magic of friendship with MY
LITTLE PONY to meeting some of the designers behind the iconic
TRANSFORMERS brand, San Diego Comic Con attendees will have a
chance to interact with their favorite Hasbro brands in new and
engaging ways.
Drawn from Hasbro’s impressive brand portfolio, fans can expect
products from TRANSFORMERS, G.I. JOE, HASBRO UNIVERSE, MAGIC: THE
GATHERING, as well as premier partners, STAR WARS and MARVEL. These
collector’s items will be available for purchase while supplies
last at the Hasbro Toy Shop booth (#3329). Following San Diego
Comic Con, a limited number of each item will be available on
HasbroToyShop.com.
The following highlights some of the activities for Hasbro’s
brands and licensed properties happening within the Hasbro booth
(#3213) and around the convention. San Diego Comic Con attendees
are encouraged to check the schedule posted in Hasbro’s information
booth each day for updates and follow @HasbroNews on Twitter and
@Hasbro on Instagram for the latest happenings within the
booth.
TRANSFORMERS
The TRANSFORMERS panel, held 11:00am-12:00pm on Thursday, July
20th, will get the collectors excited as the team provides an
exclusive glimpse of the latest and greatest toys that have yet to
hit shelves from the TRANSFORMERS: GENERATIONS POWER OF THE PRIMES
product line. Fans will also be able to go behind the scenes of the
TRANSFORMERS: THE LAST KNIGHT film line, as well as the movie
Masterpiece Collection. In addition, members of the TRANSFORMERS
team will host a Q&A session to answer some of your burning
questions.
Other exciting TRANSFORMERS brand booth activities include a
poster giveaway for TRANSFORMERS: GENERATIONS, along with a glimpse
at upcoming products across the TRANSFORMERS portfolio.
MY LITTLE PONY
The MY LITTLE PONY brand is returning to Comic-Con this year
with extra special activities for everypony as Hasbro anticipates
the exciting premiere of MY LITTLE PONY: THE MOVIE, which will be
released by Lionsgate on October 6th. Making her premiere at the
Hasbro booth will be a dazzling eight-foot tall statue of Songbird
Serenade; fans can get up close to the new character, voiced by
singer-songwriter Sia in MY LITTLE PONY: THE MOVIE. Fans can also
dive into Seaquestria with a one-of-a-kind photo opportunity or get
“Ponified” at the Hasbro booth at special “Ponification Stations”
where make-up artists will apply Cutie Marks and “ponified” hair
and nails for fans of all ages.
The MY LITTLE PONY panel on Friday at 10:30 a.m. will feature
the cast and creatives behind MY LITTLE PONY: THE MOVIE and will
include a sneak peek at the upcoming film followed by a Q&A.
Word around Equestria is that there may be a surprise guest! After
the panel, fans can meet the MY LITTLE PONY: FRIENDSHIP IS
MAGIC voice talent for an autograph signing in
the Hasbro booth.
Other exciting MY LITTLE PONY brand booth activities include
giveaways each day, nail art demos featuring China Glaze’s new MY
LITTLE PONY nail polish collection, autograph signings with voice
talent, Little Brown authors and Enjoi Skateboarding artists,
a live drawing session with IDW artists, and more.
MAGIC: THE GATHERING
This year, MAGIC: THE GATHERING fans will be treated to a series
of high profile autograph sessions at the Hasbro Booth with game
designer James Wyatt at 4:00 p.m. on Thursday, head designer Mark
Rosewater at 10:00 a.m. and artist Tyler Jacobson at 2:00 p.m. on
Friday, and artist Brandon Holt at 11:00 a.m. on Saturday. Holt
illustrated the screen print of Nicol Bolas, produced in
collaboration with Mondo and part of the brand’s Comic-Con
exclusive 2017 Planeswalker Pack. The exclusive also includes six
Planeswalker cards with artwork from Vincent Proce. The set will
retail for $180 and is available at the Hasbro Toy Shop.
Rosewater will also appear at a one-man panel on Saturday at
6:30 p.m. in Room 25ABC in which he re-creates his popular blog
about MAGIC: THE GATHERING, “Blogatog,” and participates in an
audience Q&A.
MARVEL
Hasbro will offer fans several exciting brand experiences
surrounding their favorite Super Heroes and Villains from the
MARVEL Universe. On Saturday, July 22nd from 5:00pm-6:00pm, Hasbro
and MARVEL will discuss exciting news around Hasbro’s popular
MARVEL Legends lineup. Attendees will also get a sneak peek at
upcoming MARVEL action figures, followed by a Q&A.
Additional Hasbro MARVEL brand booth activities include an
autograph session with Joe Quesada - comic book artist and editor,
Chief Creative Officer of Marvel Entertainment, and Executive
Producer of Daredevil, Jessica Jones, Luke Cage, Iron Fist, and
MARVEL’S Agents of S.H.I.E.L.D. and Agent Carter. Joe also provided
new original art for Hasbro’s MARVEL LEGENDS SERIES 12 INCH
DAREDEVIL convention exclusive. There will also be an autograph
session with Magic: The Gathering artist Tyler Jacobson also who
created the epic packaging art on Hasbro’s MARVEL LEGENDS SERIES
BATTLE FOR ASGARD 5-PACK convention exclusive.
STAR WARS
Hasbro will share its latest STAR WARS news from a galaxy far,
far away with fans from 1:00pm-2:00pm on Friday, July 21st,
providing an in-depth look at Hasbro’s latest action figure
offerings and several fun surprises including a special product
reveal. The Hasbro STAR WARS team and designers will also host a
Q&A with fans in the audience following the presentation to
address the latest product news.
At the Hasbro booth, fans can partake in daily Lightsaber
Training, show off their best Star Wars cosplay at the STAR WARS
Costume Showcase and will also have the chance to get their hands
on a poster giveaway (while supplies last) only available at the
Hasbro booth in collaboration with diorama artist Stephen
Hayford.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment
company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP
and MAGIC: THE GATHERING, as well as premier partner brands. The
Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great
storytelling and content on all screens. Through its commitment to
corporate social responsibility and
philanthropy, Hasbro is helping to make the world a
better place for children and their families. Hasbro ranked No. 1
on the 2017 100 Best Corporate Citizens list by CR Magazine, and
has been named one of the World’s Most Ethical Companies® by
Ethisphere Institute for the past six years. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media over
seventy-five years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information visit
marvel.com. © 2017 MARVEL
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Hasbro, Inc.Sarah SelbachSarah.Selbach@Hasbro.com
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