- Ericsson and QYOU Media today announce an agreement to
distribute and monetize QYOU's curated online video content through
Ericsson's Unified Delivery Network (UDN)
- QYOU's content will also be distributed as an app on connected
TVs and set-top boxes through Ericsson's distribution
partnerships
TORONTO, DUBLIN and LOS
ANGELES, July 13, 2017 /CNW/ - QYOU Media (TSXV:
QYOU), the world's leading curator of premium 'best-of-web' video
for multiscreen delivery, announces a new distribution agreement
with Ericsson that brings its curated online video content to the
Ericsson Unified Delivery Network (UDN) ecosystem. This programming
will create new monetization opportunities for both businesses by
attracting and engaging hard-to-reach millennial audiences on tens
of millions of connected TVs and set-top boxes.
Ericsson's UDN was established in 2016 as an alternative to
traditional content delivery network business models, by leveraging
Ericsson's global service provider partnerships. The UDN ecosystem
helps service providers, content providers and IPTV providers
worldwide to offer optimized delivery of over-the-top services and
high-quality video content.
Ericsson will deliver QYOU content over UDN to existing
customers, while also introducing QYOU's millennial-focused
programming to Ericsson's service provider customer base, many of
whom are seeking new ways to connect with a generation of viewers
that has grown up on a steady diet of web video entertainment. The
ad-supported content distribution model is designed to create new
monetization opportunities for QYOU, Ericsson and service
providers.
In addition to delivering QYOU's content via UDN, Ericsson will
also distribute The QYOU app on connected TVs and set-top boxes.
This will bring QYOU's content to tens of millions of consumers
with the app featured on device homepages. There will also be
provision for QYOU to add localized content to new connected
devices and new markets.
Marcus Bergström, Director of UDN Program and Strategy at
Ericsson, said: "Many of the world's largest service providers and
content providers use our UDN ecosystem to deliver content to
connected customers around the world. With many millennials opting
for skinny bundles or free short-form content online through social
media, there is an opportunity to use our network to add value, and
to monetize the content that clearly appeals to this hard-to-reach
market segment. QYOU's best-of-web content will provide our partner
and customers with a ready means to attract and retain younger
subscribers."
Curt Marvis CEO and Co-Founder of QYOU Media adds: "More and
more TV providers are recognizing the need to match millennial
tastes with millennial programming. We strongly believe that
digital-first content, expertly curated and packaged, has a home on
television's multiscreen landscape. Hot on the heels of our
expanded distribution into 17 million homes with TATA Sky in
India, comes this deal that has
the potential to deliver QYOU to hundreds of millions of
subscribers globally. Partnering with Ericsson, one of the leading
companies in the content-delivery industry and as part of a broader
ecosystem that now encompasses 55 content providers and 40 service
providers around the world, is another step to bringing web-first
content to a wider audience, and showcasing its monetization
potential."
About QYOU Media
QYOU Media Inc. is a fast-growing global media company that
curates and packages premium 'best-of-the-web' video for
multiscreen distribution. Founded and created by industry veterans
from Lionsgate, MTV, and NewsCorp, QYOU's millennial-focused
products including linear television networks, genre-based series,
mobile apps, and video-on-demand formats reach tens of millions of
customers on six continents. Distribution partners include Sinclair
Broadcast Group, Vodafone, 21st Century Fox, Liberty Global,
Telenor and TATA Sky.
About Ericsson
Ericsson is a world leader in communications technology and
services with headquarters in Stockholm,
Sweden. Our organization consists of more than 111,000
experts who provide customers in 180 countries with innovative
solutions and services. Together we are building a more connected
future where anyone and any industry is empowered to reach their
full potential. Net sales in 2016 were SEK
222.6 billion (USD 24.5
billion). The Ericsson stock is listed on Nasdaq Stockholm
and on NASDAQ in New York. Read more
on www.ericsson.com.
SOURCE QYOU Media Inc.