Time Inc.'s Sports Illustrated Swimsuit to Debut New Apparel Line at Miami Swim Week with Top Models from First-Ever Sports I...
July 13 2017 - 12:08PM
Business Wire
First Look at Exclusive New Sports
Illustrated Swim and Active Collections to Be Featured at SwimShow
and Special Runway Show Modeled by #SISwimSearch Competitors July
22
For the first time ever, Time Inc.'s (NYSE:TIME) Sports
Illustrated Swimsuit will host a series of runway shows and
activations at SWIMMIAMI during Miami Swim Week—the swimwear
industry's premiere annual showcase. Sports Illustrated Swimsuit’s
takeover of the industry’s top gathering will begin as it presents
SWIMMIAMI’s opening party on July 20, featuring a celebration
of the iconic brand’s impact on the swimwear industry and the body
positive movement. The event will include a runway show put on by
the group of 15 final contestants from Sports Illustrated
Swimsuit’s first open casting call competition, wearing suits that
appeared on the cover of the iconic Sports Illustrated Swimsuit
issue over the years. On July 22, these models will debut the
all-new line of Sports Illustrated Swim and Active apparel at a
special runway show during SWIMMIAMI's prime-time slot at
8:00 p.m.
In preparation for the Miami Swim Week festivities, Sports
Illustrated Swimsuit today is announcing a short-list of 15 models
selected from the thousands from around the world responding to its
first-ever open casting call. The 15 #SISwimSearch models chosen to
participate with Sports Illustrated Swimsuit in Miami are Allie
Ayers, Camille Kostek, Dessie Mitcheson, Haley Kalil, Iyonna
Fairbanks, Kate De Paz, Kayla Fitzgerald, Keyeriah Miles, Michelle
Vidal, Olivia Jordan, Sarina Nowak, Shelby Mclean, Stefanie Rachel,
Steph Snyder and Tabria Majors. Earlier this summer, the editors of
Sports Illustrated Swimsuit selected 35 women from the open casting
call for in-person interviews and photo shoots in Brooklyn, and
from that group were chosen these 15 final participants. This group
of models will not only showcase the 2018 Sports Illustrated Swim
and Active collections at the runway show, photo shoots and more
but will be vying for a chance to be featured in the 2018 Sports
Illustrated Swimsuit issue.
“What better way to debut our new collection meant for every
woman than with this diverse group of new models from our first
open-to-the-public casting call?” said Sports Illustrated Swimsuit
editor MJ Day. “These women represent all shapes and beauty in many
different forms, which will be on full display as they take Miami
by storm to help launch the new collection.”
The Sports Illustrated Swim and Active collections are curated
for every kind of woman, showcasing designs that are delicately
feminine, effortlessly trendy, laid-back beachy, and everything in
between. There is a style for every mood, a silhouette for every
body and a size for every woman. The 2018 Sports Illustrated Swim
collection has 72 styles and uses fine Italian fabrics, an array of
textures and hardware detail. The Sports Illustrated Active
collection has 44 pieces, and the styles range from sports bras to
leggings and hoodies. The collection will be available to the trade
at the RAJ Swim booth during Swim Show on July 22–24 at the
Miami Convention Center.
“Sport Illustrated Swim and Active is designed for all
generations and will feature skimpy to modest trends with
all-inclusive sizing,” said Vice President of Integrated Marketing
and Digital Renee Borsack of RAJ Swim. “We are thrilled to have
teamed up with Sports Illustrated Swimsuit to help all women look
and feel great, because every body deserves style!”
SWIMMIAMI’s opening party presented by Sports Illustrated
Swimsuit will take place at The W South Beach on Thursday, July 20
from 7:00 p.m. to 11:00 p.m. The evening will also
include a musical performance from recording artist Wale, followed
by an after party at Wall nightclub. Sports Illustrated Swimsuit's
first-ever tradeshow at Miami Convention Center will begin on July
22, and the brand’s first exclusive runway show at Miami Swim Week
will take place that night at 8:00 p.m. at The W South Beach.
For more details about Sports Illustrated Swimsuit events at
SWIMMIAMI, go here, and to request press passes please email
sportsillustrated@theriviereagency.com. The editors of Sports
Illustrated Swimsuit, its model search participants and the team
from RAJ Swim will be on location July 20–23 and will be available
for interviews.
The exclusive new Sports Illustrated Swim and Active collections
will be made available for purchase by consumers in early 2018,
coinciding with the launch of the annual Sports Illustrated
Swimsuit issue. Select items will be featured in the iconic issue
and on Sports Illustrated’s digital properties, including an
e-commerce integration on SI.com, allowing consumers to seamlessly
purchase their favorite pieces online.
Follow Sports Illustrated Swimsuit's social channels for
behind-the-scenes access in Miami to Sports Illustrated Swimsuit
photo shoots, celebrations, fashion shows and more.
*Specific details subject to change.
ABOUT SPORTS ILLUSTRATED SWIMSUIT
SPORTS ILLUSTRATED Swimsuit (www.si.com/swimsuit) reaches more
than 70 million US adults annually and more men ages 18 to 34
than the Super Bowl. The iconic brand spans 20 product extensions,
along with a vibrant experiential marketing business. Since
debuting in 1964, Sports Illustrated Swimsuit has become a pop
culture phenomenon and a revered launching pad for successful
careers in TV, fashion, business and film. The fashion industry
describes Sports Illustrated Swimsuit as the "Oscars of Swimwear,"
as an appearance in the issue is a crowning achievement for
swimsuit and accessory manufacturers.
ABOUT RAJ SWIM
RAJ Swim (www.rajswim.com) is the leading swimwear design house
with globally recognized brands. Founded in 1967, it is one of few
vertical manufacturers in the U.S. that designs, manufactures, and
markets designer and private label swimwear and cover-ups. RAJ Swim
brands are known for their innovative designs, luxurious
fabrications, and impeccable quality. The portfolio of collections
caters to every woman and includes; Athena, NEXT, LUXE by Lisa
Vogel, VYB, Ella Moss, Basta, Splendid, Reef, Sports Illustrated
Swim and Active. In 2009, RAJ Swim launched SwimSpot.com and
currently owns and operates eight SwimSpot stores. SwimSpot is the
quick, easy, and fun shopping destination for the modern sun
lover.
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version on businesswire.com: http://www.businesswire.com/news/home/20170713005870/en/
Time Inc.Danny Leonard,
212-522-0361danny_leonard@timeinc.comorRAJ SwimBritt Hertel,
714-838-3110 ext 118bhertel@rajswim.com
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