Time Inc.’s LIFE VR & Travel + Leisure Premiere “World’s Best City: San Miguel de Allende,” a Virtual Reality & 360-D...
July 11 2017 - 01:47PM
Business Wire
New Experience Produced in Collaboration
with Mesmerise Global; The First of Several Co-Productions Under a
New Deal with Time Inc.
Available Now on LIFE VR App, Samsung VR and
in 360-Degree Video On the Travel + Leisure Digital
Channels
Time Inc.’s (NYSE:TIME) LIFE VR and Travel ± Leisure are
debuting “World’s Best City: San Miguel de Allende,” an all-new
virtual reality production celebrating the T+L 2017 World’s Best
City. The experience—a co-production with virtual reality content
and technology company Mesmerise—is being released in conjunction
with the launch of the 22nd annual T+L World’s Best Awards. The
production is the first collaboration between Time Inc. and
Mesmerise as part of a new deal that will see the two companies
team up to create a series of immersive experiences across Time
Inc. brands in the coming months.
The engaging new project from LIFE VR and Travel + Leisure
presents a virtual tour of the 2017 World’s Best City, San Miguel
de Allende in Mexico, in virtual reality and a 360-degree video
travel guide. Available now on the LIFE VR app, Samsung VR and on
the Travel + Leisure Facebook page and site, users can glide
through the city’s scenic and history-laden community on a narrated
tour with views of prominent local parks, churches and
universities. This is the first VR production based on the
acclaimed T+L World’s Best Awards and is the second immersive city
tour from the brand, following the launch of a 360-degree city tour
on LIFE VR of Óbidos, Portugal, the T+L 2016 Destination of the
Year.
“One of LIFE VR's goals is to take our viewers places they may
not otherwise get to go and to apply the authority and storytelling
our brands are known for. The Travel + Leisure World’s Best
franchise allows us to give T+L readers a definitive tour of one of
the most exciting and vibrant travel destinations in the world,”
says Mia Tramz, Managing Editor of LIFE VR. “We’re very excited to
kick off this new partnership with Mesmerise, an innovative new
player in the VR space, that will allow us to increase the number
of experiences we produce and stories we can tell.”
As part of the new collaboration, Time Inc.’s LIFE VR and
Mesmerise will create and produce virtual reality content and
360-degree video, working with editorial teams across the storied
Time Inc. brands. Mesmerise will offer its production services and
solutions to Time Inc.—including content creation and platform
development—allowing LIFE VR to increase the amount of content
coming from its brands while maintaining editorial control.
Mesmerise will also provide Time Inc. with advanced virtual reality
analytics based on its proprietary software. The new agreement
between Time Inc. and Mesmerise kicks off with today’s launch and
will include at least seven more exclusive experiences slated to
premiere in coming months on LIFE VR and across Time Inc.
sites.
“Mesmerise is excited to be partnering with Time Inc. to produce
compelling and provoking virtual reality projects. Our highly
experienced team of VR storytellers and developers is eager to
create and execute mixed reality productions on Time Inc.’s many
platforms,” says Andrew Hawken, Mesmerise Global CEO and
Co-founder. "The ‘World’s Best City: San Miguel de Allende’ VR360
video is just the first of many outstanding VR experiences that
will be coming from Time Inc. and Mesmerise.”
With “World’s Best City: San Miguel de Allende,” LIFE VR
continues to release innovative and exciting immersive content,
which has previously included programming like Capturing Everest,
the first-ever bottom-to-top climb of Mount Everest in virtual
reality; Buzz Aldrin: Cycling Pathways to Mars, which features a VR
hologram of the iconic astronaut; and Remembering Pearl Harbor, a
fully interactive historical re-creation told through the eyes of
survivor Lt. Jim Downing.
To watch the full “World’s Best City: San Miguel de Allende”
experience and explore more 2017 T+L World’s Best Awards content,
download the LIFE VR app for iOS and Android or visit
tandl.me/sanmiguel360 to watch in 360-degree video. The Travel +
Leisure World’s Best Awards is the leading barometer of the places
and companies that satisfy some of the most passionate and
sophisticated travelers. The World’s Best Awards issue of Travel +
Leisure hits newsstands on July 28, and results of the T+L World’s
Best Awards 2017 can be found here.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media
company that engages over 170 million consumers globally every
month. The company's influential brands include PEOPLE, TIME,
FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING
and TRAVEL + LEISURE, as well as more than 60 diverse international
brands. Time Inc. offers marketers a differentiated proposition in
the marketplace by combining its powerful brands, trusted content,
audience scale, direct relationships with consumers and unique
first-party data. The company is home to growing media and
platforms, including digital video, OTT, television, licensing,
paid products and services and celebrated live events, such as the
TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive,
SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival
and the FOOD & WINE Classic in Aspen
ABOUT MESMERISE
Mesmerise Global is a new VR company that offers a variety of
services and technology solutions, including short form documentary
production, CGI generated VR experiences, core VR technology "CAR"
around analytics and reporting as well as VR consultancy services.
Mesmerise Global already has a roster of major, global media
organizations. Further information on
http://www.mesmeriseglobal.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170711006350/en/
Time Inc.Danny Leonard,
212-522-0361Danny_Leonard@timeinc.comorMesmeriseMichael Dutton,
646-696-0302michael.dutton@mesmerise.it
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