Chevron Introduces the Delo Game Changers Campaign to Recognize and Discover Those Changing Today’s Business for the Better
July 11 2017 - 9:01AM
Business Wire
With the API CK-4 & FA-4 Diesel Engine Oil
Transition Underway, Chevron to Spotlight Game Changers, like its
ISOSYN Advanced Technology, Helping to Move the Industry
Forward
Chevron Products Company, a Chevron U.S.A. Inc. division, maker
of the Delo® brand of technologically advanced engine oils,
lubricants and coolants, today launched its Delo Game Changers
campaign and Road Trip, which spotlights the transition to the new
significantly advanced API CK-4 and FA-4 heavy duty engine oils
(HDEO) that were launched last year. The campaign highlights
historical and modern-day innovations that have spurred the
industry forward, and features visionaries that have challenged the
status quo in their respective industries. The road trip will
recognize individuals across the country that are forging
innovative paths in the agriculture, trucking and construction
industries.
“Ever since World War II, when Chevron created the first
compound diesel engine oil to help U.S. submarines stay at sea more
than three times longer than they could have with straight mineral
oils, Chevron has been an industry game changer,” said Rommel
Atienza, Delo North America Brand Manager. “Now with the transition
to the latest generation of diesel engine oil, we want to spotlight
people who have changed our world for the better.”
With the 120th anniversary of the game-changing invention of the
diesel engine this year, Chevron will hit the road with Lisa Kelly
of the History® Network’s Ice Road Truckers® for a three-month
cross-country trip to get the word out about its game changing HDEO
technology – ISOSYN Advanced Technology – the proprietary
difference behind the new Delo 400 product line and to meet folks
who change the world every day.
Chevron is working with Love’s Travel Stops & Country Stores
for the nationwide road trip. The Delo Game Changer road trip
kicks-off today with Lisa Kelly and will travel across the U.S.
stopping at Love’s Travel Stops, where she will be joined at select
locations by Captain Edgar Hansen of Discovery Channel’s Deadliest
Catch to meet with fans, customers, and local Game Changers. Local
event attendees will have the opportunity to register for a chance
to win a free oil change, or other prizes.
“Chevron has changed the game of heavy duty engine oil and
working with them for their Delo Game Changers road trip gives us
the opportunity to highlight local Game Changers who have been
loyal Love’s customers for over 50 years,” said Dan Jensen,
director of tire sales and service for Love’s Travel Stops. “To
celebrate these folks, Love’s will be hosting 19 events all over
the country, where customers can meet celebrity Game Changers and
register to win a free oil change from our experienced diesel
engine technicians.”
The tour will showcase celebrity Game Changers in a variety of
industries to discuss the commonalities and characteristics that
Game Changers share and who they think fits the mold. In addition
to Lisa Kelly and Edgar Hansen, Dale Kitchens from the Edge of
Farming, a web-based reality series, will also be featured during
the tour.
“I like riding horses, racing motor-cross, and driving trucks --
it’s just what I do,” said Lisa Kelly, trucker and trailblazer.
“When I took the job with Ice Road Truckers, just doing what I like
to do, it never crossed my mind that I could affect anyone’s life
but mine. Now I meet female truck drivers all the time, who tell me
that they never considered driving a truck until they saw me on the
show. They just didn’t consider driving a truck a job option. Then
they watched the show and saw how cool it was. I was doing it, why
not them? They tell me they gave it a shot and they loved it. I
hear this all the time. So many women may have missed the chance of
finding the work they love. I’ve used Delo engine oil since I
started driving. It’s the best. I know Delo will protect my truck
no matter what and knowing that gives me one less thing to worry
about when driving the ice roads. Now that I’m working with
Chevron, I love meeting all these women who may not have found
their life’s dream had it not been for my work with Ice Road
Truckers.”
“Growing up as a fisherman, I learned you get out of life what
you put into it, and never be happy with the status quo, and that
is what being a Game Changer is all about – constantly looking for
a better way, pushing yourself and others to be their best,” said
Edgar Hansen, fisherman and businessman. “As a fisherman for the
past 25 years, it’s truly an honor to work with Chevron and share
some of my experience and knowledge, so the next generation of Game
Changers can be recognized for the amazing work they are doing in
their industries.”
To follow the Delo Game Changer Road Trip across the country,
fans can log onto ChevronDelo.com/GameChangers, and follow Delo on
Facebook to check out the latest news and information:
- Delo Game Changer video spotlights
- Posts from the Love’s events
- Map with tour schedule and upcoming
events
- Photos and interviews from the Love’s
Travel Stops events
- Information on how to find a Chevron
Delo marketer in their area
- Product information, infographics and
other resources
New Delo 400 with ISOSYN Advanced Technology
Chevron’s game-changing Delo 400 with ISOSYN Advanced Technology
is a unique combination of Chevron’s industry-leading formulating
expertise, advanced additive chemistry and premium base oils that
help extend engine life, extend oil drain performance and provide
outstanding diesel component parts protection, ultimately
minimizing operating costs and total cost of ownership. Leveraging
the ISOSYN Advanced Technology, the new Delo 400 product line
offers up to:
- 68 percent better wear protection*
- 46 percent better piston deposit
control*
- 35 percent better oxidation
control*
About Chevron Products Company
Chevron Products Company is a division of an indirect, wholly
owned subsidiary of Chevron Corporation (NYSE: CVX) headquartered
in San Ramon, CA. A full line of lubrication and coolant products
are marketed through this organization. Select brands include
Havoline®, Delo® and Havoline Xpress Lube®. Chevron Intellectual
Property LLC owns patented technology in advanced lubricants
products, new generation base oil technology and coolants.
For more information go to: www.ChevronLubricants.com
*compared to previous generation SAE 15W-40 engine oils.
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version on businesswire.com: http://www.businesswire.com/news/home/20170711005094/en/
Chevron Products CompanyRyan Donough, 415-403-8311Cohn
& Wolfe for Chevron DeloChevronLubes@cohnwolfe.com
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