LOS ANGELES, June 8, 2017 /PRNewswire/ -- Registration is now
live for AT&T SHAPE, a tech and entertainment expo.
AT&T SHAPE attendees will explore new, immersive experiences
as the entertainment and technology industries collide. Creators,
developers, tech professionals and enthusiasts will learn from
visionary speakers and engage with interactive demos. They'll gain
insights into the future of virtual and augmented reality,
interactive video, emerging technologies, next-generation
advertising and engaging storytelling.
The expo will start the afternoon of July
14 and run throughout the day on July
15, at Warner Bros. Studios in Los
Angeles.
"Technology is disrupting the creative process. Mobile is
changing how we develop and interact with entertainment. And no one
is more excited about this evolution than we are," said
David Christopher, chief marketing
officer, AT&T Entertainment Group. "AT&T SHAPE is about
bringing the top talent and innovative thinkers into one place
where professionals and amateurs can stretch their imaginations and
hone their craft."
Guests can look forward to immersive and hands-on
experiences, including:
- Luminary speakers and industry insiders. Featured
speakers include Kathryn Bigelow,
Gerd Leonhard, Lance Weiler, Dr. Beau
Lotto, Marco Tempest,
Tobias Weber, Andrew Keen, and AT&T's John Stankey, John
Donovan, Dan York and
Fiona Carter.
- AT&T Entertainment Project. 1,000 contestants
have submitted a short film through this innovative creator
competition. Contestants are competing for up to $48K in cash prizes. Finalists will be determined
before the event and a winner chosen on stage at the event, with
their original story potentially airing on AT&T's AUDIENCE®
Network at a later date.1
- AT&T Creator Camp. Kids from 8-14 years old
can scratch their creative itch as they learn about video and film
production. Mentors will help guide kids in multiple hands-on
activities like stop-motion animation, storyboarding, storytelling,
film editing and visual effects.
- Hackathon. Developers can participate in the
SHAPE Hackathon on July 7-8.
Finalists will demo their solutions at SHAPE, competing to win more
than $40K in prizes.2
- AT&T Create-a-thon. Creators can use select
Warner Bros. Studios cityscapes and backlots to shoot their short
films, and will compete to win more than $40K in prizes.3
- Engaging exhibits that give you a glimpse into the
future and explore the magic of virtual reality, augmented reality
and mixed reality, as well as the future of mobile connectivity
over 5G. See how entertainment tech will revolutionize content
creation. You'll be among the first to witness some of the latest
technology trends poised to go mainstream.
Attendees can also tour Warner Bros. Studios' outdoor sets and
soundstages to get up-close looks at props and costumes from iconic
films.
Registration and additional details about the expo are available
on shape.att.com.
1 Subject to Official Rules, available at
https://shape.att.com/static-assets/documents/ATT-Entertainment-Project-Official-Rules.pdf.
2 No purchase necessary. Open to US residents of
majority age. Enter by 7/8/17. Void where prohibited. See Official
Rules.
3 No purchase necessary. Open to US residents of
majority age. Enter by 6/14/17. Void where prohibited. See Official
Rules.
About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with
leading entertainment, business, mobile and high speed internet
services. We offer the nation's best data network** and the best
global coverage of any U.S. wireless provider. We're one of the
world's largest providers of pay TV. We have TV customers in the
U.S. and 11 Latin American countries. Nearly 3.5 million companies,
from small to large businesses around the globe, turn to AT&T
for our highly secure smart solutions.
AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand name and not by AT&T Inc. Additional information
about AT&T products and services is available at about.att.com.
Follow our news on Twitter at @ATT, on Facebook at facebook.com/att
and YouTube at youtube.com/att.
© 2017 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of
their respective owners.
**Claim based on the Nielsen Certified Data Network
Score. Score includes data reported by wireless consumers in the
Nielsen Mobile Insights survey, network measurements from Nielsen
Mobile Performance and Nielsen Drive Test Benchmarks for Q3+Q4 2016
across 121 markets.
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SOURCE AT&T Inc.