(TSX: $BKD.V; OTC: $BKDCF) Breaking News; #NFL UK and
#GIVEMESPORT Announce Record-Breaking Video Content Series
Six-episode digital series will feature NFL stars attempting
Guinness World Record attempts and will be released in the build-up
to Super Bowl LII
June 5, 2017 Toronto Canada & London, UK Breaking Data Corp.
(TSX: BKD.V), (OTC: BKDCF) (the Company or BKD) is pleased to
announce that GIVEMESPORT and NFL UK are working together to
develop an original content series themed around attempts at
Guinness World Records.
The series, aimed at a broad base of sports fans in the UK and
globally, will feature NFL stars attempting record throws, kicks,
catches and more.
The six-episode series will be released in two parts: the first
in October 2017, in the midst of this autumns four regular-season
NFL games in London: the second in January 2018 as part of the
build-up to Super Bowl LII.
NFL UK Head of Marketing Sarah Swanson says: "We are looking at
ways of growing our audience globally, and the kind of digital
content that GIVEMESPORT is able to produce is a great way to take
the excitement and energy of our sport to a new and younger
fanbase.
In April, Washington Redskins quarterback Kirk Cousins and Miami
Dolphins wide receiver Jarvis Landry teamed up in London to tie the
world record of 27 behind-the-back pass completions in one minute
in an event staged jointly by GIVEMESPORT and NFL UK.
GIVEMESPORTS Chief Commercial Officer Jae Chalfin says: Were
seeing increased receptiveness for richer and longer formats and
this creates the opportunity to build new social video
series. We have a deep understanding of how fans want to
consume content and will work with NFL UK to create the best
experience for the audience.
Chalfin Continues: "Too many publishers are either trying to
shoehorn TV or even cinema production into social and gaining very
little traction, or on the opposite end of the scale, are entirely
dependent on recycled, interchangeable 'viral' clips lacking in
substance. This series will cross boundaries, capturing mass
audience interest globally in the NFL, helping to bring its passion
and excitement to an even bigger audience.
The NFL is the leading sports and entertainment property in the
United States, with a total of 160 million people tuning in to
watch Super Bowl on US television every year. Since 2007, the
league has accelerated its international growth by playing
regular-season games in London, with this years four games bringing
the number of matches staged to 21.
About Breaking Data Corp.:
Breaking Data Corp. is a technology provider of a range of
Artificial Intelligence services including; semantic search,
machine learning and natural language processing ("NLP"). The
Company's technology platform has many practical applications, in
multiple business and consumer verticals that are immersed in
massive media and data rich settings. The Company's showcase app,
BreakingSports, utilizes semantic machine learning and NLP to track
social media in a fully automated, real-time manner for significant
sports information and events and distributes summarized
information through real-time push notifications to consumers. Find
out more at breakingdatacorp.com.
About GIVEMESPORT:
GIVEMESPORT, Breaking Datas recent acquisition, is a leading
next generation sports media company with the largest single
publisher Facebook page in the world, with over 26 million fans.
The next largest single sports publisher Facebook page is ESPN with
15.2 fans. GIVEMESPORTs content generates over 3.6 billion
impressions (Feb-17), reaching over 138 million unique users
(Feb-17) per month on Facebook alone.
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Breaking Data Corp.
David Berman, CFO
(905) 761-9200, Ext. 21
davidb@breakingdatacorp.com
www.breakingdatacorp.com
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