SEATTLE, WA--(NewMediaWire - May 24, 2017) - Baristas
Coffee Company (OTCQB: BCCI)
It is with immense pride and enthusiasm that we are able to
inform you of recent developments with Baristas Coffee Company.
Over the past years, Baristas has had tremendous success in
establishing the Baristas Brand amongst the best-known Coffee
brands in America. This was accomplished initially by
differentiating the Baristas brand as a fun classy costume themed
drive through serving only the finest quality products. Regardless
of our additional appeal, Baristas has and always will be primarily
about the coffee.
This special blend of quality and service allowed us to receive
consistent and widespread publicity in most major forms of media.
From national and local television, radio, newspapers, features in
national magazines, and social media trending, to our special
feature "Grounded in Seattle" reality television show that aired on
WE tv. Baristas has become established as a known Brand. It is
the strength of the Baristas Brand and its reputation for
uncompromising quality that is most valuable and will continue to
be at the forefront of our newly committed focus as we move
forward.
Baristas pioneered and quickly became the best known "Costume
Themed" drive-thru coffee retail locations (though as we were often
mistakenly categorized as "Bikini Coffee") nationwide. Baristas
quickly became a nationally known entity opening locations in 9
states, spreading our special blend of coffee and service, and
becoming the largest and fastest growing company of its
kind. That being said as the trend rose and subsided it became
increasingly difficult to manage numerous locations across the
country and so the decision was made to stop expanding retail
locations and to wind down retail operations. The focus on the
wholesale side of the business, selling unique, one-of-a-kind
products through Amazon.com, Overstock.com, and other outlets
nearly eliminated top heavy costs and liabilities associated with
numerous employees in multiple states. We are proud to say
that we have now successfully sold, shut down, or made agreements
to sell all our retail drive through locations, so we can focus on
the more efficient, and higher margin wholesale and direct to
consumer markets via extensive internet channels. These
efforts have dramatically reduced operational costs, and has been
accomplished without any ongoing obligations to leases or other
overhead associated with the operations or management of the retail
drive-thru locations.
During this process, we have also successfully launched a few
products developed by Baristas into the resale market. Baristas
also developed single serve coffee pods compatible with Keurig 2.0
brewing system. Baristas special "Espresso Blend" and its
revolutionary "White Coffee" became strong sellers, with the
lightly roasted 3X the caffeine, "White Coffee" becoming the number
one white coffee Keurig compatible cup in the nation. To this date
Baristas Coffee Company, Inc. is the only company on Amazon.com to
offer white coffee compatible with the Keurig 2.0 brewing system.
Sales have increased every quarter since introduction. In addition
to Baristas successes with online product sales we were successful
in getting our coffee based ice cream bars into over 1000 locations
throughout New York, NY.
The success of the "White Coffee" in particular has opened up
many opportunities to extend the Baristas brand to other coffee
based offerings. We are now able to devote 100% of our efforts
to developing, launching, and supporting new and existing offerings
based on the Baristas brand. We will be putting strong efforts to
increase the visibility to Baristas as a Company, its products, and
a strong brand.
Expanding on our roots while embracing a new and exciting future
has spawned a renewed energy and focus of building our company. We
are very excited and enthusiastic about our future as we continue
building on the successes of our past. We have learned much from
our mistakes and emerge stronger and more hopeful having endured
them.
Thank you all for your continued support,
Barry Henthorn - CEO
barry@baristas.tv
Scott Steciw - President.