UNIVERSAL CITY, Calif.,
May 22, 2017 /PRNewswire/
-- NBC's "American Ninja
Warrior" (ANW), the premiere obstacle course competition
series that is revolutionizing sports entertainment, is coming
directly to fans through an immersive live event experience geared
for the whole family, it was announced today. Created in close
collaboration with NBC, Universal Brand Development and The ATS
Team, the specialists who design and build the obstacles and
courses for the show, the American Ninja Warrior Experience
will give fans of all ages an opportunity to test their "ninja
skills." Tickets for the American Ninja Warrior Experience
will go on sale in June, with the first event scheduled for the
fall of 2017.
Bringing together the show's fan-favorite obstacles
including, the Warped Wall, Quintuple Steps, Salmon Ladder and many
more, the American Ninja Warrior Experience allows
participants of all fitness levels to compete against friends and
other athletes on a multi-stage adult open course. The best adult
open course competitors can even earn a chance to run in the Pro
Course Competition against the best Ninja
Warrior athletes in the world. Pro-athletes also will be
offering tips and tricks during adult workshops. Event attendees
also will have the unique opportunity to be spectators and watch
the best-of-the-best compete in pro-competitions.
Youth competitors will have a chance to get up-close and
personal with professional athletes while they learn proper
obstacle techniques during one of the many workshops held
throughout the day. Kids also will revel in the fun of competing on
two youth open courses, which will feature smaller versions of the
obstacles seen on TV with varying degrees of difficulties.
"We're incredibly proud to announce our partnership with NBC and
Universal Brand Development. Together, with a groundbreaking show,
we will bring the American Ninja Warrior Experience to
cities around the country and give people of all ages the chance to
compete on the official obstacles from the show," said Tom McCormack, Senior Vice President of Live
Events at The ATS Team. "This is set to be the authentic and
fun, family friendly 'American Ninja
Warrior' fan festival that audiences have been asking
for."
"Now in its ninth season, 'American Ninja Warrior' has become a national sensation,
with millions of adults and children tuning in every week," said
Carol Nygren, Vice President,
Worldwide Live Entertainment, Universal Brand Development. "The
show inspires everyday people to test their own athletic abilities
at home, and we're excited to collaborate with NBC and The ATS Team
to build the American Ninja Warrior Experience for the fans,
bringing some of the show's most popular obstacles to participants
of all ages and all fitness levels."
For additional information visit www.ANWexperience.com
About American Ninja
Warrior
Now in its ninth season, "American
Ninja Warrior" has become a national
sensation with over 6 million people tuning in every week to watch
incredible athletes and ordinary people alike challenge themselves
mentally and physically on the most daunting obstacle courses ever
seen on TV. The series has become a fan favorite for families and
young adults spurning an entire athletic community to train year
round for the show, build their own backyard courses and
participate in "American Ninja
Warrior"-style competitions. Season 9 will air on
June 12 on NBC.
About the ATS Team
The ATS Team is an international
entertainment specialty company with offices in Los Angeles, Atlanta and London. Our work can be seen in 193 countries.
With complete entertainment industry solutions we offer
development, production services, set construction, challenge and
stunt design rigging, underwater and high angle life safety, camera
solutions, special effects, and staging/truss rentals for all
aspects of live and pre-recorded productions. Current clientele
includes Netflix, NBC, CBS, ABC, FOX, Hulu, Amazon, Disney, and
many more.
About Universal Brand Development
Universal Brand
Development globally drives expansion of the company's intellectual
properties, franchises, characters and stories through innovative
physical and digital products, content, and consumer
experiences. Along with franchise brand management, Universal
Brand Development's core businesses include Consumer Products,
Games and Digital Platforms, and Live Entertainment based on the
company's extensive portfolio of intellectual properties created by
Universal Pictures, Illumination Entertainment, DreamWorks
Animation, and NBCUniversal cable and television. Universal
Brand Development is a business segment of Universal Filmed
Entertainment Group, and part of NBCUniversal, a subsidiary of
Comcast Corporation (NASDAQ: CMCSA).
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SOURCE Universal Brand Development