New brand campaign underscores Boost’s commitment to empowering customers to get the most they can out of a wireless plan

Boost Mobile introduces its new brand campaign, “Project Switch.” With its “Boost makes it easy to switch. Switching to Boost makes it easy to save.” tagline, the new national marketing and advertising campaign encourages customers to make the switch to Boost by highlighting just how easy it is to switch, and how switching makes it easy to save.

The new TV spot makes its premiere today in major markets, including Los Angeles, New York, Dallas and Miami. The ads were shot in a Boost Mobile Next Generation store, a new retail concept that is all about creating an atmosphere where people can better interact with staff in a modern, design-forward setting, while easily learning about products and services. The elevated stores are more streamlined and provide the customer clarity on phones, current offers and promotions. Boost Mobile expects to open more than 1,000 Next Generation stores by year end.

“Project Switch” highlights customer pain points with competing carriers and how switching to Boost is the solution. Not only does Boost help resolve category issues but Boost also makes it easy to switch. “Project Switch” is also supported with the introduction of a new multi-line offer, 4 Lines for $1001 each with unlimited gigs of high-speed data2. With MetroPCS, customers only get two gigs of high-speed data per line for the same $100. In addition, consumers who make the switch are also eligible for four free phones3.

“We are excited to introduce a new campaign that is focused on simplicity and ease of switching to Boost,” said Angela Rittgers, chief marketing officer, Boost Mobile. “For everyone who is tired of overpaying for their wireless plan, it is time to ‘Make the Switch.’ For only $25 per line customers get unlimited high-speed data on the fast and reliable Sprint Nationwide Network, which is an amazing value not available anywhere else. We look forward to welcoming customers to see our Next Generation stores and offer them the best in choice, value and service.”

The “Make the Switch” spot will air in both English and Spanish as :15 and :30 versions on network and cable properties such as CW, ABC, Fox, NBC, Univision, Telemundo, MTV, VH1, TNT, TBS, USA, E!, ESPN, BET, Unimas, NBC Universo, and ESPN Deportes. The commercial was directed by Chris Hooper, known for creating engaging comedic moments in campaigns for Buffalo Wild Wings, DirecTV and Walmart. The full campaign will also include out-of-home and digital advertising.

The “Project Switch” campaign was developed and produced in partnership with Schiefer Chopshop, a full-service media and creative agency in Irvine, Calif., which developed the campaign for television, radio, out-of-home, digital advertising, and social media advertising.

About Boost Mobile

Established in 2002, Boost Mobile, part of the Sprint Prepaid Group, redefines value for wireless consumers with more data for less and no long-term commitment to a subscription contract. Boost Mobile operates on the Nationwide Sprint 3G Network for data and the Nationwide Sprint Network for voice services, both reaching more than 281 million people, respectively, as well as the nationwide Sprint 4G LTE Network, which reaches more than 300 million people. Its award-winning customer service has been recognized more than eight times. Learn more about Boost Mobile online on Facebook, Google+, Instagram and Twitter.

1 Primary line is $100/mo. with lines two, three and four $0/mo. Additional fifth line available for $30/mo. If one or more secondary lines leave, plan cost remains $100. Req. at least one line to port in from a non-Sprint related carrier & all other lines to be port-ins or new lines.

2 Mobile optimized: video streams at up to 480p+ resolution, music at up to 500kbps, streaming cloud gaming at up to 2Mbps. Data deprioritization applies during congestion.

3 Free phone available for each line porting in and activating on $50 plan or equivalent promotional offer (4 Lines/$100), in select markets and retailers, while supplies last. Excl. taxes. Limited to select models; no substitutions, cash back or rain checks. Limit one (1) device per line.

Boost MobileDanielle Babbington, 949-748-3418Danielle.Babbington@sprint.com

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