HOUSTON, April 20, 2017 /PRNewswire/ -- BBVA Compass
debuted its new website last month, with a look and feel that
showcases the bank's focus on transparent communications that
empower its clients and on making its information and services
accessible to everyone.
The website redesign was an effort that spanned the globe,
bringing together teams from the U.S. and Spain, where BBVA Compass' parent company is
based. The redesigned bbvacompass.com is the first website in the
BBVA portfolio to boast the global banking outfit's updated visual
look and reinforce its new brand identity that's centered around
creating opportunities. It will serve as a model for new websites
rolled out across the other countries in the BBVA Group's
footprint.
"We are so proud of this effort," said BBVA Compass Head of
Business Development Pepe Olalla, whose teams were involved in the
redesign. "We tackled it with a real sense of purpose, and a desire
to honor the new BBVA brand mission to create opportunities so that
our clients can build bright futures for themselves. It's a big
vision that requires us to put our clients' needs for convenience,
speed and information above all else, and that's what I hope we've
accomplished here."
Besides the distinctive visual look that's designed to be open
and simple and inspire engagement, the site also distinguishes
itself through its approach to language and accessibility. The
teams involved in the redesign put every page of content through
what they call a TCR filter to make sure the language was
transparent, clear and responsible. At a global level, BBVA has
been incorporating TCR principles throughout its entire value
chain, both out of respect for its clients' needs so they can make
informed, smart decisions, and also because a successful business
in today's environment needs to put a premium on communicating
clearly and effectively.
"You'll see those values reflected on every page of the site,"
said BBVA Compass Director of Digital Sales Channel Michelle Stotz
Gels, one of the redesign team leaders. "But probably the most
obvious example is what we did with our legal disclaimers. We
didn't shove them down at the bottom of the page in tiny font under
a barrage of technical language. We updated the language so that
it's very understandable and called it 'Details you need to make a
smart decision.' It might seem like a minor change, but it's a
major reflection of what we value as a company."
The teams were also determined to make the site literally more
accessible to users, regardless of their physical capabilities or
whether they were visiting the site on laptop, desktop, smartphone
or otherwise. The banking industry isn't required to adhere to
website-design accessibility guidelines, but the design teams
voluntarily followed the Web Content Accessibility Guidelines
(WCAG) 2.0, which were established by the World Wide Web
Consortium, the international standards organization for internet
design. This means the site is accessible to the visually impaired
and on a number of platforms.
"Was it a lot more work? Yes. Was it worth it? More than yes,"
Olalla said. "When we talk about creating opportunities and
building bright futures, it's not just for certain people. It's for
everyone we have the honor to serve."
About BBVA Group
BBVA Compass is a subsidiary of BBVA Compass Bancshares Inc., a
wholly owned subsidiary of BBVA (NYSE: BBVA) (MAD: BBVA). BBVA is a
customer-centric global financial services group founded in 1857.
The BBVA Group is the largest financial institution in Spain and Mexico, has leading franchises in South America and the Sunbelt region of
the United States and is also the
leading shareholder in Garanti, Turkey's largest bank based on market
capitalization. Its diversified business is focused on high-growth
markets and it relies on technology as a key sustainable
competitive advantage. Corporate responsibility is at the core of
its business model. BBVA fosters financial education and inclusion,
and supports scientific research and culture. It operates with the
highest integrity, a long-term vision and applies best practices.
The Group is present in the main sustainability indexes. More
information about the BBVA Group can be found at bbva.com.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that
operates 672 branches, including 344 in Texas, 89 in Alabama, 75 in Arizona, 62 in California, 45 in Florida, 38 in Colorado and 19 in New Mexico. BBVA Compass ranks among the top
25 largest U.S. commercial banks based on deposit market share and
ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass was recently named
Best Digital Bank in North America
by global finance magazine Euromoney and the best regional bank in
the South & West and best mobile app in Money magazine's
2015-2016 list of the Best Banks in America. Additional information
about BBVA Compass can be found at bbvacompass.com, by following
@BBVACompassNews on Twitter or visiting
newsroom.bbvacompass.com.
Any statement or opinion of a BBVA Compass economist is that
economist's own statement or opinion and does not represent a
statement or prediction by BBVA Compass, its parent companies or
management.
Editor's Note:
BBVA Compass is a trade name of
Compass Bank.
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SOURCE BBVA Compass