NEW YORK, Feb. 6, 2014 /PRNewswire/ -- Everlast
Worldwide Inc., the leader in fight sports and fitness equipment,
has agreed to a global, multi-year, exclusive equipment contract
with former WBA and WBC Light Middleweight Champion, Canelo Alvarez. Alvarez, who boasts a 42-1-1
record, will fight Alfredo Angulo on
March 8th live on Showtime
PPV in Las Vegas, NV.
(Photo: http://photos.prnewswire.com/prnh/20140206/NY60627)
Under the agreement, Alvarez will compete using Everlast fight
gloves as well as train exclusively with Everlast equipment.
Additionally, Everlast recently completed the build-out of
Alvarez's personal gym, located in Southern California, which is outfitted with
Everlast training gear. Furthermore, he will play a prominent role
in all of Everlast's direct to consumer and retail marketing
initiatives internationally.
"We are very excited to welcome one of the greatest talents in
boxing to the Everlast team," said Neil
Morton, CEO of Everlast. "Canelo's success inside the ring
has made him an international star, but it is his drive and
character outside of the ring that make him a great fit for our
brand. Beyond talent, at 23 years of age, he already displays all
of the attributes that the great champions of this sport possess,
and because of that, we know Canelo will be a fantastic
representative of Everlast for many years to come."
"I'm thrilled to be part of Everlast, a historic company that
has been linked to professional boxing for over 100 years," said
Canelo Alvarez. "Like my career, the
direction of Everlast is on the rise. They continue to evolve with
the sport and by partnering with the brand, I know that I will
always compete using the safest and most trusted equipment in
boxing. I have no doubt this will be a great relationship for
myself, as well as Everlast and will lead to success inside and
outside the ring."
Everlast equipment and apparel is available at
www.shopeverlast.com and sporting goods retailers nationwide.
About Everlast Worldwide Inc.
The preeminent brand in
boxing since 1910, Everlast is the world's leading manufacturer,
marketer and licensor of boxing, MMA and fitness equipment. From
legendary boxing champions Jack
Dempsey and Sugar Ray
Robinson to MMA Champions Randy
Couture and Jon Jones,
Everlast is the brand of choice for generations of world champion
professional athletes. Built on a brand heritage of strength,
dedication, individuality and authenticity, Everlast is a necessary
part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across
more than 75 countries and 6 continents. Everlast is a wholly owned
subsidiary of Brands Holdings Limited, a global company and manager
of worldwide sporting goods and apparel brands. For more
information, visit www.everlast.com.
FOR MORE INFORMATION, CONTACT:
Raquel Torres
raquel.torres@everlast.com
212.239.0990
SOURCE Everlast Worldwide Inc.