CKE Restaurants Announces Opening of First Two Hardee’s® Locations in Kazakhstan
July 07 2011 - 10:57AM
Business Wire
CKE Restaurants, Inc., today announced the opening of two
Hardee’s® restaurants in Almaty, Kazakhstan. This marks the first
of at least 12 Hardee’s restaurants to be opened in Kazakhstan over
the next five years. Hardee’s is the first major western
quick-service hamburger chain to open in the market.
Americana Group S.A.K. operates these restaurants and is the
second largest licensee in the CKE system with 215 Hardee’s
restaurants throughout the Middle East and North Africa. CKE and
the Americana Group have a successful 31-year relationship and plan
continued growth in the Middle East and select Central and Western
Asian countries.
“We have a long and successful history with the Americana Group
and are confident that they will continue to use their expertise
and passion for Hardee’s as they expand in new and existing
markets,” said Andrew F. Puzder, CEO of CKE Restaurants, Inc.
“Kazakhstan is a market with tremendous growth potential and we
wanted to take this opportunity to employ a ‘first-mover’ strategy
in our segment. In this regard, we are happy to introduce real,
American-style charbroiled burgers to the market.”
The Americana Group currently operates Hardee’s in Egypt,
Lebanon, Jordan, Kuwait, Saudi Arabia, United Arab Emirates,
Bahrain, Qatar and Oman where they have established the Hardee’s
brand as the place to go for quality food, innovative menu items
and superior hospitality.
“The Americana Group has experienced great success with the
Hardee’s brand in the Middle East and take pride in being the first
hamburger QSR brand to enter the Kazakhstan market,” said Marzouk
Al Kharafi, Chairman and Managing Director of Kuwait Food Company.
“Hardee’s premium products and excellent service standards will
deliver an ultimate dining experience to Kazakhstan consumers
seeking an enhanced dining experience in a fast-food setting.”
CKE Restaurants has strategic development plans to double its
international presence to more than 700 restaurants within the next
five years. Currently international units comprise approximately
12% of the CKE system with plans to grow to 20% in the next five
years.
About Hardee’s
Celebrating 50 years in the quick-service industry, Hardee’s
Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc.
of Carpinteria, Calif. As of the end of Q1 fiscal 2012, CKE,
through its subsidiaries, had a total of 3,182 franchised, licensed
or company-operated restaurants in 42 states and in 20 countries,
including 1,262 Carl's Jr.® restaurants and 1,909 Hardee's
restaurants. For more information, visit www.ckr.com or
www.hardees.com. Hardee’s social media sites include
www.facebook.com/hardees, www.twitter.com/hardees and
www.youtube.com/hardees.
About Americana Group (Kuwait Food Company)
Since its inception in Kuwait in 1964, Americana Group has grown
into one of the largest and most successful corporations in the
Middle East and North Africa region (MENA). Publicly traded on the
Kuwait Stock Exchange (FOOD.KW), Americana Group is managed to
world-class corporate standards, with activities spanning 14
countries and a payroll of over 45,000 employees from 21
nationalities.
Americana Group’s main lines of business are operating food
& beverage outlets, as well as food manufacturing and
processing. With a network of over 1,200 outlets, it is not only
the largest operator of restaurant chains in the MENA region, but
also one of the most successful franchise operators in the whole
world. The Group’s network include many of the world’s most
recognized brands in the Quick Service, Casual Dining and Fine
Dining categories, such as KFC, Pizza Hut, Hardee’s, TGI Friday’s,
Costa Coffee and Krispy Kreme.
In the food manufacturing and processing sector, Americana Group
is recognized as the Middle East’s leading purveyor of quality food
products. Its portfolio includes a wide range of food products
manufactured in 18 factories in 5 different countries and marketed
across the region with well-known names like Americana, Farm
Frites, California Garden, Koki and Greenland.
For more information about Americana Group (Kuwait Food
Company), please go to www.americana-group.com/