Signature Eyewear Expands Into Footwear and Accessories With the Formation of the Signature Fashion Group and Acquisition of Rou

Signature Eyewear, Inc. (OTCBB: SEYE)

In a strategic expansion, Signature Eyewear, Inc. today announced that it has established a new division, Signature Fashion Group, to focus on women's footwear and fashion accessories. This division will bring Signature's expertise in brand management to the development and marketing of these new product lines.

The first addition to the Signature Fashion Group is the "Rough Justice" brand of trendsetting women's footwear. Signature has acquired this brand from Bodo Loerke and Lee Ashworth, industry experts who conceived the brand two years ago and have joined Signature Fashion Group as Senior Vice Presidents to drive sales and product design. Well recognized in the industry, they have a combined 35 years in brand design, development and sales.

"Rough Justice exists to meet the fashion sensibilities of that woman who is always one step ahead of the trend and appreciates a bold fashion statement," said Mr. Ashworth. "Additionally our goal is to push the envelope of footwear fashion at an affordable price for young women 18 to 35, looking to be Fashion Forward."

"This is a bold step for our company," said Michael Prince, CEO of Signature Eyewear. "Gaining access into the footwear and accessory categories will give us a broader platform to expand our reach to department stores and major accessory retailers. The eyewear division will work closely with the footwear and accessories group to leverage opportunities with its sunglass collections."

Rough Justice Footwear can be found in finer department stores and independent specialty retailers across the country. The Spring 2011 collection will preview this December at the FFANY show in New York. "Signature Fashion Group will provide the engine and infrastructure necessary for Rough Justice to realize its potential in the fashion footwear and accessories segment of the market. We are all excited about the synergy between the design, fashion and sales teams formed by melding Rough Justice and Signature Eyewear," said Mr. Loerke.

As a brand driven company, Signature will continue its efforts to design, market and sell its licensed and proprietary branded eyewear collections. "Signature has always been about fashion and brand development," said Jim Sepanek, Executive Vice President of the new division. "The creation of the Signature Fashion Group enables us to diversify our portfolio, while leveraging our core strengths. We anticipate revenues from the venture to ramp up in the second quarter of 2011."

Signature will release the Rough Justice Eyewear Collection in the Spring of 2011 followed by Rough Justice handbags in the Fall of 2011.

About Signature Eyewear Signature Eyewear is a California public company and is a leading designer and marketer of prescription eyeglass frames and sunglasses. Internationally-recognized brand names such as Carmen Marc Valvo, Cutter and Buck, Hart Schaffner Marx, Laura Ashley, Michael Stars, Nicole Miller and the soon to be launched Bobby Jones and Hickey Freeman have chosen to team up with Signature Eyewear. Proprietary brands include Dakota Smith Eyewear, The Signature Eyewear Collection, and now Rough Justice. The company's products are sold in the United States and internationally to opticians, optometrists, ophthalmologists, optical retail chains and department stores. For information about Signature Eyewear call 1-800-765-EYES or visit the company's web site at www.seye.com.

The above news release contains forward-looking statements. These statements are based on assumptions that management believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of the company and its management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance, and are subject to a wide range of business risks, external factors and uncertainties, including increasing market interest rates. Actual results may differ materially from those indicated by such forward-looking statements. For additional information, please consult the company's most recent public filings and Form 10-K for the year ended October 31, 2009. The company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events or otherwise.

Devon Blaine The Blaine Group 310.360.1499 Email Contact

Signature Eyewear (CE) (USOTC:SEYE)
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