PHILADELPHIA, Sept. 29, 2018 /PRNewswire/ -- Axalta (NYSE:
AXTA) is entering the world of Off-Road Desert Racing by announcing
its sponsorship of the No. 86 Dodge, Geiser
Bros.-built Trophy Truck to run in the 2018 SCORE Baja 1000
in November. Veteran Driver Joe Bacal will pilot the Axalta Trophy
Truck, having won the SCORE Baja 1000 three times in his class. His
success is well documented with two additional Class Championships
in the SCORE Baja 500, and he is a two-time Stock Full Class
Champion.
The fully-branded Trophy Truck is being unveiled at the Off-Road
Expo in Pomona, California, on the
morning of Saturday September 29,
2018 and will sport a "Desert-Style" version of "Primary
Colors"; a recognizable paint scheme frequently seen throughout
many of the 14 Axalta-sponsored Motorsports Series around the
world. The iconic, flashy neon colors are layered on a
Cromax® EZ blue basecoat to maximize "sparkle and pop"
in the bright sun of the Mexican desert. The conditions of a
grueling 1000-mile race that begins and ends this year in
Ensenada, Mexico, will not only
test the drivers, but all the components of a Trophy
Truck...especially the paint!
"We are extremely excited to enter the off-road desert
racing series in this year's SCORE Baja 1000," says Wade Robinson, Managing Director of Axalta
Motorsports, Americas. "Our paint systems look great and are tough
and durable … perfect for a race in the desert. There are perhaps
no better proving grounds for our products, and no better way to
express our passion for racing."
Cromax EZ, a waterborne basecoat for refinish customers in
North America, was chosen to paint
the Trophy Truck for its exceptional finish, color capability and
outstanding cycle time. And with a simple mixing procedure that
requires just a single reducer and mix ratio across all formula
types and environmental conditions, Cromax EZ is easy to mix,
match, and apply.
About Axalta
Axalta is a leading global company
focused solely on coatings and providing customers with innovative,
colorful, beautiful and sustainable solutions. From light OEM
vehicles, commercial vehicles and refinish applications to electric
motors, buildings and pipelines, our coatings are designed to
prevent corrosion, increase productivity and enable the materials
we coat to last longer. With more than 150 years of experience in
the coatings industry, the approximately 14,000 people of Axalta
continue to find ways to serve our more than 100,000 customers in
130 countries better every day with the finest coatings,
application systems and technology. For more information, visit
axalta.com and follow us @Axalta on Twitter and on LinkedIn.
Contact
Wade Robinson
D +1 610 358 2589
wade.c.robinson@axalta.com
www.axalta.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/axalta-to-shine-with-score-baja-1000-trophy-truck-300721424.html
SOURCE Axalta