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Since the outbreak of the Covid-19, there’s been a massive shutdown of various economies around the world. A lot of industries have been hard hit, and many more have slowed to a crawl. The hardest-hit might well be the travel industry and the personal service industry – that’s where you find your housekeepers, dance class tutors, daycare personnel, hairdressers and so on.
Another hard-hit duo would be the wedding industry and the fashion industry, which saw a sharp decline in its market size in recent times.
HOW COVID-19 HAS AFFECTED THE WEDDING INDUSTRY
According to an analysis by IBISWorld post-COVID, the wedding industry, which was estimated to be worth $74bn, may see more declines in its revenue growth during the pandemic.
This is as a result of the numerous postponements, downsizing, and outright cancellations of wedding ceremonies by couples all around the world due to Covid-19 social distancing and lockdown restrictions – yes, a lot of ‘I Dos’ are quickly turning to ‘I Don’ts.’
For those who opt for a small wedding, this will mean cutting down on the professional services they need for their wedding, ordering for a lot of things online, and generally taking certain matters into their own hands. There will also be adherence to safety procedures, like checking the temperature of wedding guests and sanitizing.
A lot of couples have also ditched the idea of a real-life wedding and gone virtual with the knot-tying. Virtual weddings on platforms like Zoom have become all the rage now, and couples who are unable to get the services of beauticians (like hairdressers) have gone DIY. Bridal weddings virtually now favor simple, uncomplicated DIY bridal hairstyles that need little or no help to make. A few of them include:
- BUNS: Traditional yet fashionable hairstyles. Buns can be in the form of a sleek topknot, a messy updo, or a low hanging chignon with a gorgeous dress and a headpiece to match.
- PONYTAILS: The classic Coronavirus go-to. Ponytails positions can be switched and accessorized.
- BRAIDS: Fishtails and French braids/braid crowns will never be old, especially now that you can go from wedding virtually to working on your computer – gotta keep that hair in check.
- FLOWING TRESSES: Sometimes, just letting it flow is the best idea.
The impact of this is that a lot of wedding planners and vendors may be out of work for a long while.
And that’s just for weddings!
EFFECTS ON THE FASHION INDUSTRY…
Now moving over to fashion, huge changes are coursing through the industry while the pandemic continues.
Fashion weeks (like London’s, Milan’s, and France’s Fashion Weeks) have gone digital, and catwalk shows are being taken online, says Vogue. Shops and boutiques all around the world have also closed down, and a lot of businesses are also moving their services online. Cloth trends have shifted from what is fashionable and in-season to what can be worn now and still look good.
Also, masks (of all kinds) are taking over – even in weddings – and bridal shops would most likely sell bridal wears with an accompanying mask per Covid-19 directions.
Well, it’s not all bad news.
There will be a surge of weddings post-COVID, as couples would want to get hitched before anything else comes to ruin the fun. Many wedding venues have already been booked to capacity for 2021, and wedding professionals may have more work than they can do with.
So if you and your partner have postponed your wedding, now it will be a good time to book everything to avoid the rush.
And that’s where brands come in.
At captureyourbeauty, they take the business of bridal hairdos and make-up seriously and will go out of the way to bring you the best at an affordable price – yes, they know the pandemic hit businesses where it hurts the most… the pockets.
Their business has been providing hair care tips even before the Coronavirus pandemic and is still open to consultation through online channels.
Capture Your Beauty hairdressing service is dedicated to making your special day ethereal – Corona be damned. Their gallery of simple yet stunning hairstyles will give you the inspiration you need to DIY your hair while quarantining and at the same time, get a glimpse of the magic they can do on your hair.
You also have the option of shopping for all shades of extensions you can put in yourself and have them delivered at your doorstep with just a few clicks – talk about stress-free.
Like I said earlier, there’ll be a massive rush for make-up artists and hairdressers after the Coronavirus pandemic restrictions are lifted. You don’t want to sleep on this. Make a date with us, book online, and let’s make your wedding ceremony a dream come true. Please stay safe.
