Players will enjoy playable and interactive
scenes from Cobra Kai and Spellbound
PENDLETON, Ind., Nov. 25,
2024 /PRNewswire/ -- Barrier Four and Netflix have
joined forces to create new experiences on the Roblox
platform, bringing players closer than ever to the worlds of Cobra
Kai and Spellbound. In a new format, Roblox players will engage in
fully interactive, playable scenes directly from both
universes.
In these experiences, players will be transported into two
distinct worlds within Netflix's central hub on Roblox, Nextworld.
They'll first step into an enchanting musical scene from
Spellbound, reliving an iconic moment from the movie. A few weeks
later, players can immerse themselves in a high-intensity martial
arts showdown from Cobra Kai, embodying Robby as they join
Miyagi-do teammates in a recreated scene from the show. Both
experiences showcase a seamless fusion of gaming and media,
achieved through advanced animation and proprietary technology
crafted entirely within Roblox.
Changing the landscape of media
These experiences signal a significant shift in media, blending
cinematic storytelling with the hands-on nature of gaming in a way
that's never been done before. While transmedia collaborations have
been gaining momentum—through in-game billboards, video
integrations, and branded pop-ups—this collaboration is charting
new territory. For the first time, scenes from both a movie and TV
show have been translated into a playable 1:1 experience within
Roblox.
This goes beyond traditional transmedia, by fusing the immersive
aspects of gaming with the narrative depth of streaming media,
Barrier Four is coining the term 'Playable Media.' This isn't just
about watching the story unfold—this is about playing it.
The future of go-to-market strategy
As brands continue to explore new avenues to engage with their
audiences, Barrier Four is setting a new precedent.
For Barrier Four, collaborating with Netflix on this project has
been a dream. Together, they've been able to take Spellbound &
Cobra Kai to a whole new level of fan engagement, making 'Playable
Media' the future of go-to-market strategy.
This experience marks the beginning of a new chapter in how
audiences interact with media, blending the best of both worlds:
gaming and cinematic storytelling, creating deeper connections and
unforgettable moments for fans.
Play now
Celebrate the launch of Spellbound and play
this first-of-its-kind experience from within Nextworld! Here
About Barrier Four:
Born on Roblox, Barrier Four is
the platform's leading animation studio, setting the standard for
high-performing campaigns. With over 150 brand partners we are
revolutionizing the industry through disruptive solutions that
drive engagement and growth. As leaders in the space, we
collaborate closely with top brands and developers to craft
authentic campaigns that resonate deeply with audiences. From
animation and brand integrations to game trailers and social media
content, our suite of services ensures that every project delivers
impactful results.
CONTACT: Barrier Four team - Here
https://barrierfour.us/
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SOURCE Barrier Four